媒体产业和媒体产业研究的未来  

What Future for Media Industries and Media Industry Studies?

作　　者：特里·弗卢 张芳丹 Terry Flew(Faculty of Arts&Social Sciences,The University of Sydney,Australia)

机构地区：[1]澳大利亚人文科学院 [2]悉尼大学 [3]清华大学新闻与传播学院

出　　处：《全球传媒学刊》2024年第4期185-202,共18页Global Journal of Media Studies

摘　　要：本文探讨了媒体产业的未来,重点关注使用媒体集中度指数作为衡量媒体权力带来的挑战以及数字平台和人工智能对媒体产业带来的变革。具体来说,本文讨论了作为跨学科领域的传播与媒体研究的演变过程,数字平台对媒介生产和分发的影响,AI的兴起及其对媒体产业的影响,以及围绕媒体集中和权力的复杂问题;强调了媒体产业的动态发展和对媒体产业研究新方法的需求,以便解释和应对这些变化。This paper explores the future of media industries,focusing on the challenges of measuring media concentration,and transformations brought about by digital platforms and artificial intelligence(AI).It discusses the evolving nature of communication and media studies as interdisciplinary fields,the impact of digital platforms on media production and distribution,the rise of AI and its implications for media industries,and the complex issues surrounding media concentration and power.The paper highlights the changing dynamics of media industries and the need for new approaches to media industry studies which can interpret and navigate these transformations.

关 键 词：媒体产业 斯图亚特·霍尔 数字平台 媒体集中 人工智能 

分 类 号：G206[文化科学—传播学]