电商平台内反向行为保全的司法适用研究  

Research on the Judicial Application of Reverse Behavior Preservation in E-commerce Platforms

作　　者：徐坤宇 XU Kuiyu(Law School,Jinan University,Guangzhou Guangdong 510080,China)

机构地区：[1]暨南大学法学院,广东广州510080

出　　处：《盐城工学院学报（社会科学版）》2024年第5期29-34,共6页Journal of Yancheng Institute of Technology（Social Science Edition）

摘　　要：恶意投诉严重损害电商平台运营秩序,干扰电商平台正常的经营。在国家提倡构建法治化营商环境的前提下,规制恶意投诉给电商造成的不良影响是大势所趋。在阐述“通知—删除”规则之外,对恶意投诉行为及近年出现的反向行为保全司法判例进行研究,分析反向行为保全适用的标准及法院如何裁定适用反向行为保全,确保各方利益得以妥善保护,并探寻应对恶意投诉行为,维护电商平台营商环境的最优解。Malicious complaints have seriously undermined the operational order of E-commerce platforms and disrupted their normal business operations.As the country advocates for the construction of a law-based business environment,regulating the adverse effects of malicious complaints on E-commerce has become a general trend.In addition to explaining the"notice-and-takedown"rule,this paper examines judicial cases of malicious complaints and the emerging practice of reverse behavior preservation in recent years.It analyzes the criteria for applying reverse behavior preservation and how courts decide to implement it,ensuring that the interests of all parties are properly protected.The paper also explores optimal solutions to address malicious complaints and maintain a healthy business environment for E-commerce platforms.

关 键 词：电商平台 反向行为保全 “通知—删除” 恶意投诉 权利滥用 

分 类 号：D913[政治法律—民商法学]