数字经济发展与公益众筹绩效——基于腾讯公益平台的实证分析  

On the Digital Economy Development and the Performance of Public Welfare Crowdfunding--An Empirical Analysis Based on Tencent Charity Platform

作　　者：李霞[1] 顾惠琳 LI Xia;GU Hui-lin(Anhui University of Finance and Economics,Bengbu,Anhui,233000,China)

机构地区：[1]安徽财经大学,安徽蚌埠233000

出　　处：《武汉商学院学报》2024年第4期62-71,共10页Journal of Wuhan Business University

基　　金：国家社会科学基金一般项目《共同富裕背景下非营利组织公益众筹机制设计及监管对策研究》(项目编号:22BGL216)。

摘　　要：数字经济是推动公益事业发展的强大动力。本研究收集2016—2022年腾讯公益平台中公益众筹项目数据,建立计量经济学模型,探讨数字经济发展对公益众筹绩效的影响。研究发现,发起方所属地区的数字经济发展能够促进项目的筹款绩效。机制检验表明,数字经济通过强化区域创新能力和产业结构水平两条路径来赋能公益众筹绩效升级。研究结论为探索数字经济对公益众筹的影响、推进慈善事业数字化发展提供了参考。The digital economy is a powerful driving force for the development of public welfare undertakings.This study collects data on public welfare crowdfunding projects from Tencent Charity Platform between 2016 and 2022,establishes an econometric model,and explores the impact of digital economy development on the performance of public fundraising.The findings reveal that the digital economy development in the initiator's region can promote the fundraising performance of the project.Mechanism tests indicate that the digital economy enhances regional innovation capability and industrial structure level,thereby empowering the improvement of public welfare crowdfunding performance.The research conclusions provide a reference for exploring the impact of the digital economy on public fundraising and promoting the digital development of charitable undertakings.

关 键 词：公益众筹 筹资绩效 数字经济发展 区域创新能力 产业结构水平 

分 类 号：F724.6[经济管理—产业经济] C913.7[社会学]