红色体育文化传播:基于互动数字叙事的策略研究  

Red Sports Culture Communication:Strategic Research Based on Interactive Digital Narrative

作　　者：黄玮瑛[1] 谢亮[1] 张赐东[1] HUANG Weiying;XIE Liang;ZHANG Cidong(Longyan University,Longyan,Fujian 364000,China)

机构地区：[1]龙岩学院,福建龙岩364000

出　　处：《龙岩学院学报》2024年第6期70-76,共7页Journal of Longyan University

基　　金：福建省社会科学基金项目(FJ2021C065);福建省教育厅中青年教师教育教研项目(JAS21330);龙岩学院面向龙岩市基础教育教学改革研究项目(2024JCJY22)。

摘　　要：互动数字叙事理论为红色体育文化传播的创新转型提供了新思路。红色体育文化传播以“主体—媒介—地方”为框架,探索数据聚合、文化符号的创新应用、叙事工具的有效运用、非线性互动以及多元主体合作的红色体育文化故事化的表达路径;以红色体育文化传播的“物理空间—社会空间—虚拟空间”的多维叙事空间,依照体育实践叙事性策略、体育人物的人文性叙事策略、多媒体展示等红色体育文化传播的数字叙事策略,达到红色体育文化传播的传承与创新的目的。互动数字叙事将增强红色体育文化传播的动态性和高效性,为红色体育文化的数字化转型提供实践指导和理论支持。The Theory of Interactive Digital Narrative provides new ideas for the innovative transformation of Red sports culture dissemination.The dissemination of Red sports culture is based on the framework of“subject-medium-place”,exploring the expression path of storytelling of Red sports culture through data aggregation,innovative application of cultural symbols,effective use of narrative tools,non-linear interaction,and multi-party cooperation;the multidimensional narrative space of“physical spacesocial space-virtual space”for the dissemination of Red sports culture,in accordance with the narrative strategies of sports practice,humanistic narrative strategies of sports figures,multimedia display and other digital narrative strategies for the dissemination of Red sports culture,achieves the purpose of inheriting and innovating the dissemination of Red sports culture.Interactive digital storytelling will enhance the dynamism and efficiency of the dissemination of Red sports culture,providing practical guidance and theoretical support for the digital transformation of Red sports culture.

关 键 词：数字媒介 互动数字叙事 红色体育文化 

分 类 号：G812.9[文化科学—体育学]