数与人的悖谬:智能传播的数据异化及其伦理风险  

The Paradox of Data and Human:Data Alienation and Ethical Risks of Intelligent Communication

作　　者：杨先顺[1] 安佳[2] YANG Xianshun;AN Jia

机构地区：[1]暨南大学新闻与传播学院、媒体国家级实验教学示范中心,广东广州510632 [2]暨南大学新闻与传播学院,广东广州510632

出　　处：《上海师范大学学报（哲学社会科学版）》2024年第6期133-142,共10页Journal of Shanghai Normal University(Philosophy & Social Sciences Edition)

基　　金：国家社会科学基金项目“大数据营销传播的伦理治理体系研究”(19BXW100)。

摘　　要：以马克思异化理论为指导,反思了智能传播时代“数据与人”的关系,剖析了智能传播数据异化的表征、伦理风险及其挑战。智能传播数据异化表现为数据产品异化、数据生产异化、数据主体异化和数据关系异化。而数据与人的异化悖论也带来了人与自我、人与人、人与社会三个层面的伦理风险,并将带来伦理关系失调、伦理价值失衡、伦理行为失范和伦理秩序“失场”等挑战。反思风险并非拒绝创新,而是倡导在智能传播实践中,树立人本主义数据伦理观,提升人的主体地位,调适数据与人的本质关系。This article,guided by Marx’s theory of alienation,reflects on the relationship between“data and human”in the era of intelligent communication,analyzes the characteristics,ethical risks,and challenges of data alienation in intelligent communication.The alienation of data in intelligent communication is characterized by the alienation of data products,data production,data subjects,and data relationships.The paradox of alienation between“data and human”also brings ethical risks at three levels,namely,human and self,human and human,human and society.It will lead to challenges such as disruption of ethical relationships,imbalance of ethical values,deregulation of ethical behavior,and“collapse”of ethical order.Reflecting on risks is not about rejecting innovation,but rather advocating for establishment of a humanistic data ethics perspective in the practice of intelligent communication,enhancing subject status of human,and adjusting essential relationship between data and human.

关 键 词：智能传播 数据异化 伦理风险 

分 类 号：G20[文化科学—传播学]