新时代高校学生会清新阳光形象的塑造路径研究  

Research on the Shaping Path of a Fresh and Sunny Image of Students′Unions in Universities in the New Era

作　　者：李航[1] 段召琳 严祥星 LI Hang;DUAN Zhaolin;YAN Xiangxing(School of Law,Humanities and Sociology,Wuhan University of Technology,Wuhan 430070,China;不详)

机构地区：[1]武汉理工大学法学与人文社会学院,湖北武汉430070 [2]武汉理工大学安全科学与应急管理学院,湖北武汉430070 [3]武汉理工大学人事处,湖北武汉430070

出　　处：《武汉理工大学学报（信息与管理工程版）》2024年第5期809-814,共6页Journal of Wuhan University of Technology：Information & Management Engineering

基　　金：武汉理工大学自主创新研究基金人文社科研究项目(2019XSSZ064)。

摘　　要：塑造清新阳光的组织形象是建设高校学生会组织的重要环节,是持续深化学生会组织改革的必由之路。当前,高校学生会组织出现了组织定位不明确、沟通机制不顺畅、活动内容单一等现实困境。基于此,聚焦于“清新阳光组织形象塑造”,采用层次分析法(AHP)对新时代高校学生会组织的形象塑造影响因素和实践路径进行了探索。研究发现,服务能力和沟通能力是高校学生会组织清新阳光形象塑造的关键性因素,组织能力和团结引领能力的影响次之。提出从服务能力、沟通机制、组织运行机制3个方面深化改革,切实增强学生会组织的政治性、先进性与群众性。To shape the fresh and sunny organizational image is an important aspect of building students′union organizations in universities,and it is the necessary path to continuously deepen the reform of students′union organizations.Currently,students′union organizations in universities are facing practical difficulties such as unclear organizational positioning,ineffective communication mechanisms,and single activity content.Based on this,this study focused on the"shaping of a fresh and sunny organizational image",and explored the factors influencing the image shaping of students′union organizations in the new era and the practical path using the Analytic Hierarchy Process(AHP).The study found that service capability and communication ability are key factors in shaping the fresh and sunny image of students′union organizations in colleges and universities,followed by organizational capability and cohesive leadership ability.It is proposed to deepen the reform from three aspects:assessment criteria,ideological guidance,and management system,effectively strengthening the political,advanced,and mass nature of students′union organizations.

关 键 词：组织形象 影响因素 AHP 高校学生会 塑造路径 

分 类 号：G641[文化科学—高等教育学]