冰雪全民健身公共服务精准供给的现实困境与优化路径  

The Realistic Dilemma and Optimization Path of Accurate Supply of Ice and Snow National Fitness Public Services

作　　者：王婉睿 孙锋[1] WANG Wan-rui;SUN Feng(School of Sports Science,Nantong University,Nantong 226019,China)

机构地区：[1]南通大学体育科学学院,江苏南通226019

出　　处：《吉林体育学院学报》2024年第5期61-68,共8页Journal of Jilin Sport University

基　　金：江苏省研究生科研与实践创新计划项目(项目编号:KYCX24_3502);江苏省社会科学基金一般项目(项目编号:20TYB004)。

摘　　要：本文基于文献资料法,探讨了当前冰雪全民健身公共服务在精准供给方面所面临的现实困境,并针对这些困境提出了相应的优化路径。研究发现,当前的主要困境包括服务资源分散、服务对象多元化、服务需求动态变化以及服务质量参差不齐等。为解决这些问题,本文提出了以下优化路径:一是建立统一服务平台,打破资源分散障碍;二是实施差异服务策略,满足不同对象需求;三是强化不同数据分析,提升服务精准供给;四是制定严格服务标准,加强监管确保质量。这些优化路径的实施,将有助于推动冰雪全民健身公共服务的精准供给,进一步满足广大冰雪爱好者的需求,促进冰雪运动的普及与发展。Based on the literature data method,this paper discusses the realistic difficulties faced by the current ice and snow national fitness public service in the accurate supply,and puts forward the corresponding optimization path for these difficulties.It is found that the current main difficulties include the dispersion of service resources,the diversification of service objects,the dynamic change of service demand and the uneven quality of service.In order to solve these problems,this paper puts forward the following optimization paths:First,establish a unified service platform to break the barrier of resource dispersion;Second,implement the differential service strategy to meet the needs of different objects;Third,strengthen the analysis of different data to improve the precise supply of services;The fourth is to formulate strict service standards and strengthen supervision to ensure quality.The implementation of these optimization paths will help promote the accurate supply of ice and snow national fitness public services,further meet the needs of the majority of ice and snow lovers,and promote the popularization and development of ice and snow sports.

关 键 词：冰雪运动 全民健身 公共服务 精准供给 

分 类 号：G86[文化科学—体育训练]