虚拟社区信息交互与数字乡村治理参与意愿——信息需求满足与社区认同的链式中介作用  

Virtual Community Information Interaction and Participation Willingness in Digital Rural Governance——The Chain Mediating Role between Information Demand Satisfaction and Community Identity

作　　者：杨琳[1] 饶金涛 YANG Lin;RAO Jintao(School of Journalism and New Media,Xi′an Jiaotong University,Xi′an 710049,China)

机构地区：[1]西安交通大学新闻与新媒体学院,陕西西安710049

出　　处：《人口与发展》2024年第6期130-139,共10页Population and Development

基　　金：国家社科基金重大项目“乡村振兴视角下新媒体在乡村治理中的角色与功能研究”(21&ZD320)。

摘　　要：数字乡村治理是乡村治理研究中的一个前沿主题。研究旨在探究新媒体场域下虚拟社区信息交互如何影响数字乡村治理参与意愿。基于SOR理论构建研究模型,通过问卷调查收集有效样本826份。采用层次回归分析和Bootstrap方法检验虚拟社区信息交互对数字乡村治理参与意愿的影响及其中介作用路径。结果表明:虚拟社区信息交互对数字乡村治理参与意愿有显著正向影响。信息需求满足和社区认同在虚拟社区信息交互对数字乡村治理参与意愿的影响中分别发挥中介作用。存在“虚拟社区信息交互-信息需求满足-社区认同-数字乡村治理参与意愿”这一传导机制。从传播的传递观和仪式观的视角来审视这一过程时发现,以村务微信群为代表的虚拟社区扮演着“信息集散器”和“意识培养皿”的角色并发挥了相应的功能。Digital rural governance is a frontier topic in rural governance research.The purpose of this study is to explore how virtual community information interaction affects participation willingness in digital rural governance under the new media field.A research model was constructed based on SOR theory,and 826 valid samples were collected through questionnaire survey.Hierarchical regression analysis and the Bootstrap method were used to examine the influence of virtual community information interaction on participation willingnessin digital rural governance and its mediating paths.The findings are as follows:Virtual community information interaction has a significant positive impact on participation willingness in digital rural governance,with information demand satisfaction and community identity playing mediating roles respectively in this influence.There is a transmission mechanism of“virtual community information interaction-information demand satisfaction-community identification-participation willingness in digital rural governance”.In addition,from the perspectives of the transmission view and ritual views of communication,it is found that the virtual communities represented by the village affairs WeChat groups play the role of“information hub”and“incubator of consciousness”,fulfilling corresponding functions.

关 键 词：虚拟社区信息交互 乡村治理参与意愿 信息需求满足 社区认同 

分 类 号：C912.82[经济管理]