运营学术活动助力科技期刊品牌建设——以中国激光杂志社为例  

Academic activities assist in brand building of scientific journals:A case study of Chinese Laser Press

作　　者：何卓铭 杨悦[1] 吕璇 沈雅捷 宋梅梅 丁洁 邓迎[1,2] 马沂 王晓峰[1,2] 杨蕾 HE Zhuoming;YANG Yue;LüXuan;SHEN Yajie;SONG Meimei;DING Jie;DENG Ying;MA Yi;WANG Xiaofeng;YANG Lei(Chinese Laser Press,Shanghai 201800,China;Shanghai Institute of Optics and Fine Mechanics,Chinese Academy of Sciences,Shanghai 201800,China)

机构地区：[1]《中国激光》杂志社有限公司,上海201800 [2]中国科学院上海光学精密机械研究所,上海201800

出　　处：《中国科技期刊研究》2024年第10期1434-1441,共8页Chinese Journal of Scientific and Technical Periodicals

基　　金：中国科协学会服务中心2024年度科技期刊项目“我国科技期刊集群化集团化发展和平台化建设探索”(2024XFKJQK03)。

摘　　要：【目的】探索学术活动的运营模式,助力科技期刊品牌建设,为科技期刊高质量发展提供实施方案。【方法】总结归纳学术活动的类型与品牌建设路径,并以中国激光杂志社为例详细阐述各类学术活动的探索与实践。【结果】与期刊相关的学术活动主要包括学术会议、在线直播、业务培训、评选竞赛、交流座谈等,学术活动的开展可以有效提升科技期刊的行业知名度,共同助力科技期刊品牌建设。【结论】学术活动可拓展科技期刊的学术交流渠道,丰富和提升科技期刊的品牌形象,为建设学术共同体、构建学术社区、推动学科发展发挥重要作用。[Purposes]This study explores the operational model of academic activities to support the brand building of scientific journals and provide implementation strategies for their high-quality development.[Methods]We summarized the types of academic activities and brand building pathways and elaborated on the exploration and practice of various academic activities using Chinese Laser Press as a case.[Findings]Academic activities related to journals include academic conferences,live streaming,training courses,contests,and discussions.These activities can effectively enhance the industry visibility of scientific journals and contribute to their brand building.[Conclusions]Academic activities broaden the academic communication channels of scientific journals,enrich and enhance their brand image,and play a crucial role in building academic communities and advancing discipline development.

关 键 词：学术活动 科技期刊 品牌 运营 学术共同体 

分 类 号：G301[文化科学] G237.5