基于沉浸式体验的年俗文创游戏产品创新设计研究  

Research on Innovative Design of Cultural and Creative Game Product with the Spring Festival Custom Based on Immersive Experience

作　　者：林洁霞 陈梓露 曾珍妮 LIN Jiexia;CHEN Zilu;ZENG Zhenni(Guangdong Engineering Polytechnic,Guangzhou 510520,Guangdong,China;Guangdong Baiyun University,Guangzhou 510450,Guangdong,China;People's Government of Anbu Town,Chao'an District,Chaozhou City,Guangdong Province,Chaozhou 515638,Guangdong,China)

机构地区：[1]广东工程职业技术学院,广东广州510520 [2]广东白云学院,广东广州510450 [3]广东省潮州市潮安区庵埠镇人民政府,广东潮州515638

出　　处：《玩具世界》2024年第11期154-157,共4页Toys World

摘　　要：目前,沉浸式体验正逐步变革人们思维与生活,为年俗文化传播带来新机遇。文创游戏作为近年来日益受到关注的游戏类型,为文化的传播提供了物质载体。文章借此契机,探索基于沉浸式体验的年俗文创游戏产品创新设计路径,指出通过提供即时的多感官反馈、丰富游戏目标与任务、加强年俗人物角色扮演体验感等,创新设计年俗文创游戏产品,让年俗文化传播“活”“动”“乐”起来,增强年俗文化的生动性、交互性、感染力、趣味性,进而推动年俗文化有效、长效传播。At present,immersive experience is gradually changing people's thinking and life,bringing new opportunities for the dissemination of the Spring Festival custom culture.As a type of game that has received increasing attention in recent years,cultural and creative games provide a material carrier for the dissemination of culture.Taking this opportunity,this paper explores the innovative design path of cultural and creative game products with the Spring Festival custom based on immersive experience,and points out that by providing real-time multi-sensory feedback,enriching game goals and tasks,and strengthening the role-playing experience of the Spring Festival custom characters,the cultural and creative game products with the Spring Festival custom are innovatively designed,so that the dissemination of the Spring Festival custom culture can be"lively""active"and"joyful",and the vitality,interactivity,appeal and interest of the Spring Festival custom culture can be enhanced,so as to promote its effective and long-term dissemination.

关 键 词：沉浸式体验 年俗文化 文创游戏产品 创新设计 

分 类 号：TB472[一般工业技术—工业设计]