基于顾客感知价值的产品设计创新研究  

Research on Product Design Innovation Based on Customer Perceived Value

作　　者：刘祚淞 LIU Zuosong(Fuzhou Software Technology Vocational College,Fuzhou 350200,Fujian,China)

机构地区：[1]福州软件职业技术学院,福建福州350200

出　　处：《玩具世界》2024年第11期188-190,共3页Toys World

摘　　要：在市场竞争日趋激烈的背景下,企业的生存与发展越来越依赖于产品的创新,而产品创新的成功与否,在很大程度上取决于其是否能满足并超越顾客的期望。为满足顾客的需求,提高顾客对产品的满意度,企业有必要在加强产品创新设计的过程中关注顾客感知价值,把握产品设计要点,促进产品创新,提高产品销量,保证自身经济效益。文章介绍了顾客感知价值定义,研究了顾客感知价值构成维度,提出了基于顾客感知价值的产品设计创新方法,旨在为顾客感知价值在产品设计创新中的运用提供科学指导,确保企业产品设计效果。In the context of increasingly fierce market competition,the survival and development of enterprises are increasingly dependent on product innovation,and the success of product innovation depends largely on whether it can meet and exceed customer expectations.In order to meet the needs of customers and improve customer satisfaction with products,it is necessary for enterprises to pay attention to customer perceived value in the process of strengthening product innovation design,grasp the key points of product design,promote product innovation,improve product sales,and ensure their own economic benefits.This paper introduces the definition of customer perceived value,studies the dimensions of customer perceived value,and proposes product design innovation methods based on customer perceived value,aiming to provide scientific guidance for the application of customer perceived value in product design innovation and ensure the effect of enterprise product design.

关 键 词：顾客感知价值 产品设计 产品创新 

分 类 号：TB472[一般工业技术—工业设计]