面向Z世代游客的夜间文旅空间研究--以都江堰灌县古城为例  

Research on Night Cultural Tourism Space for Z Generation Tourists:A Case Study of Dujiangyan and Guanxian Ancient Towns

作　　者：唐湉 陈蔚[2] 付余刚 TANG Tian;CHEN Wei;FU Yugang

机构地区：[1]四川旅游学院 [2]重庆大学 [3]四川国鼎建筑设计有限公司

出　　处：《现代城市研究》2024年第11期102-107,共6页Modern Urban Research

基　　金：四川省社会科学重点研究基地李冰研究中心项目“数字文旅夜游视域下都江堰景区旅游体验提升设计研究”(编号:LBYJ2021-009);国家自然科学基金项目(编号:52278004);四川省社会科学重点研究基地李白文化研究中心“数字文旅夜游视域下李白故里地域文化创新设计研究”(编号:LB21-B17);四川省社会科学重点研究基地项目(编号:SCWZT-2022-15)。

摘　　要：夜间文旅空间逐渐成为文化旅游发展的重要研究领域,Z世代群体在文旅消费中逐渐走向主流,也推动夜间文旅场域向多元化方向转变。应用网络评论数据挖掘游客需求偏好,基于偏好制定Kano问卷,进行需求属性分类与权重排序分析;搭建QFD模型将游客需求权重转化为设计要素优先级,最后通过都江堰灌县古城文旅夜游设计进行验证应用。研究结果显示Z世代游客群体对夜间文旅空间需求可分为实空间、虚空间以及虚实融合空间3类,借助数字媒体技术构建多样化游览动线与体验媒介的同时,展示地域文化的内在价值是特色夜游文化场域构建的关键。Night cultural tourism space has gradually become an important research field in the development of cultural tourism.The Z generation,as a mainstream force in cultural tourism consumption,has contributed to the diversification of night cultural tourism spaces.This study utilized data mining of online reviews to explore the preferences and demands of tourists,and developed a Kano questionnaire to classify and prioritize the attributes of these preferences.Furthermore,a Quality Function Deployment(QFD)model was constructed to convert the weights of tourist demands into design element priorities.Finally,the research findings were validated and applied through the design of night cultural tourism experiences in Guanxian Ancient Towns,Dujiangyan.The results indicated that the night cultural tourism demands of Z generation tourists can be categorized into three types:physical space,virtual space,and the integration of virtual and physical spaces.By leveraging digital media technologies,the creation of diverse travel routes and experiential media,while showcasing the intrinsic cultural values of the regions,is crucial for the development of distinctive cultural tourism spaces.

关 键 词：数据挖掘 Kano QDF 文旅夜游 夜游文化场域 

分 类 号：F293[经济管理—国民经济]