现代种业中的电子商务平台与市场拓展分析  

Analysis of E-commerce Platforms and Market Expansion in Modern Seed Industry

作　　者：贾琦 Jia Qi(Pingdingshan Vocational and Technical College,Pingdingshan,467000)

机构地区：[1]平顶山职业技术学院,平顶山467000

出　　处：《分子植物育种》2024年第23期7985-7992,共8页Molecular Plant Breeding

摘　　要：随着信息技术的飞速发展,电子商务已深刻改变了种业的市场结构和经营模式。本研究全面分析了电子商务平台在种业市场拓展中的作用,探讨了不同电商模式如B2B、B2C和C2C在种业中的应用,并评估了这些平台如何帮助种业企业拓宽销售渠道、提升市场覆盖率及优化供需关系。此外,文章还讨论了电商平台带来的技术安全、法规合规及市场竞争挑战,并提出了相应的对策。通过对国内外种业电商平台的案例分析,本研究揭示了电子商务在推动种业创新和全球市场拓展中的作用,旨在为种业企业和政策制定者提供参考和指导。With the rapid development of information technology,e-commerce has profoundly changed the market structure and business models of the seed industry.This study comprehensively analyzes the role of e-commerce platforms in expanding the seed industry market,explores the application of different e-commerce models such as B2B,B2C,and C2C in the seed industry,and assesses how these platforms help seed industry enterprises expand sales channels,enhance market coverage,and optimize supply-demand relationships.Additionally,the article discusses the challenges of technical security,regulatory compliance,and market competition brought by e-commerce platforms and proposes corresponding countermeasures.Through case analysis of domestic and international seed industry e-commerce platforms,this study reveals the role of e-commerce in promoting innovation and global market expansion in the seed industry,aiming to provide references and guidance for seed industry enterprises and policymakers.

关 键 词：电子商务平台 种业市场拓展 供需优化 电子商务安全 创新商业模式 

分 类 号：F324.6[经济管理—产业经济] F724.6