“世遗泉州”城市国际形象塑造与对外传播策略——以海丝文化为例  

International Image Building & External Communication Strategy of Quanzhou,a World Heritage Site City:Taking Maritime Silk Road Culture as Example

作　　者：陈瑜萍 CHEN Yu-ping(School of Foreign Languages,Quanzhou Normal University,Quanzhou 362000,Fujian,China)

机构地区：[1]泉州师范学院外国语学院,福建泉州362000

出　　处：《红河学院学报》2024年第6期26-29,共4页Journal of Honghe University

基　　金：福建省中青年教师教育科研项目:泉州世遗活化传承视域下旅游英语人才培养模式研究(JAs21229);泉州师范学院本科高校教育教学改革研究项目:“以学为中心、教为主导”旅游英语生态课堂构建研究(JGX2021057)。

摘　　要：城市文化是一座城市独一无二的烙印,与城市国际形象塑造及国际推广紧密相连。泉州具有独特的地缘文化底蕴与城市个性,以泉州海丝文化作为传播动力,能够创新泉州城市国际形象塑造与对外传播的新路径。由于外宣开放不足、文化产业缺乏创新、对外传播渠道单一、城市规划欠缺等原因,阻碍泉州城市国际形象构建与对外传播。因此,以挖掘利用海丝文化内涵为着重点,加快城市文化产业创新与品牌建设、拓宽城市传播渠道与强化城市规划,促进“世遗泉州”城市国际形象优化与提升。Quanzhou has a unique geographical cultural heritage and urban personality.With Quanzhou Maritime Silk Road culture as the driving force for dissemination,it can innovate new paths for shaping Quanzhou's international image and external communication.Due to insufficient external publicity and opening up,lack of innovation in the cultural industry,single external communication channels,and inadequate urban planning,the construction of Quanzhou's international image and external communication are hindered.Therefore,with a focus on exploring and utilizing the cultural connotations of the Maritime Silk Road,we will accelerate the innovation and brand building of urban cultural industries,broaden urban communication channels,and strengthen urban planning,in order to promote the optimization and enhancement of the international image of the “World Heritage Quanzhou” city.

关 键 词：世遗泉州 城市形象 对外传播 海丝文化 

分 类 号：G125[文化科学]