“一带一路”背景下中华体育文化的传播路径研究  

Research on the Dissemination Path of Chinese Sports Culture Under the Background of"the Belt and Road"

作　　者：高玉茹 赵永恒 马驰[1] 杨勇 王佳斌 GAO Yuru;ZHAO Yongheng;MA Chi;YANG Yong;WANG Jiabin(Mudanjiang Normal University,Mudanjiang,Heilongjiang Province,157000 China)

机构地区：[1]牡丹江师范学院,黑龙江牡丹江157000

出　　处：《当代体育科技》2024年第32期132-135,共4页Contemporary Sports Technology

基　　金：黑龙江省教育厅基本科研业务费项目(项目名称:黑龙江省体育文化遗产资源的保护与教育整合路径研究,项目编号:1453ZD009);牡丹江师范学院研究生科技创新项目(项目名称:孕妇文体活动与孕妇心理健康的综合干预研究,项目编号:kjcx2023-080mdjnu)。

摘　　要：在“一带一路”背景下,体育文化传播是实现文化交流与互鉴的重要途径。该文运用文献资料、逻辑分析等研究方法,分析了我国体育文化传播的价值,理清了传播面临的挑战,并提出了实践路径。研究表明:在“一带一路”沿线传播中华体育文化,不仅可以彰显文化自信,还可有效地向世界传递中国声音。然而,多元化的传播主体尚未形成、数字化转型亟待提升,这些问题成为体育文化传播的绊脚石。为克服这些困难,该文提出了针对性的实施方略:推动数字化创新发展,更好地实现体育文化与现代科技的融合;基于国内外传播主体的紧密联系,采取多元化的传播策略;创新体育文化的开展形式,促进体育文化与产业的转型升级。Under the background of"the Belt and Road",sports culture communication is an important way to achieve cultural exchanges and mutual learning.Utilizing research methods such as Literature Review and Logical Analysis,this research analyzes the value sports culture dissemination in China,clarifies challenges faced by dissemination,and proposes practical paths.The research shows:The dissemination of Chinese sports culture along"the Belt and Road"not only demonstrates cultural confidence,but also effectively conveys China's voice to the world.However,the lack of diverse communication entities and the urgent need for digital transformation have become obstacles to the dissemination of sports culture.To overcome these difficulties,the article proposes targeted implementation strategies:promoting the development of digital innovation and better integrating sports culture with modern technology;Based on the close connection between domestic and international broadcasting entities,adopt diversified communication strategies;Innovate the forms of sports culture development and promote the transformation and upgrading of sports culture and industry.

关 键 词：“一带一路” 文化传播 中华体育文化 数字化转型 

分 类 号：G80-05[文化科学—运动人体科学]