山东省体育休闲街区夜间旅游满意度影响因素研究——基于Kano模型的实证分析  

Research on Influencing Factors of Night Travel Satisfaction in Sports and Leisure Blocks in Shandong Province:Empirical Analysis Based on Kano Model

作　　者：方逍飞 马晓雪 杨弢 姜付高[1,2,3] FANG Xiao-fei;MA Xiao-xue;YANG Tao;JIANG Fu-gao(School of Physical Education and Sports Science,Qufu Normal University,Qufu,Shandong 273165,China;Teaching Department of Sports,Qufu Normal University,Qufu,Shandong 273165,China;Shandong Provincial Institute of Rural Sports Revitalization,Qufu Normal University,Qufu,Shandong 273165,China)

机构地区：[1]曲阜师范大学体育科学学院,山东曲阜273165 [2]曲阜师范大学体育教学部,山东曲阜273165 [3]曲阜师范大学山东省乡村振兴体育研究院,山东曲阜273165

出　　处：《体育研究与教育》2024年第6期22-30,共9页Sports Research and Education

基　　金：山东省社会科学规划计划下文化旅游研究重点项目(22BLYJ07)。

摘　　要：随着城市夜间经济的兴起,体育休闲街区夜间旅游成为研究热点。本研究基于Kano模型,通过文献、调研与问卷等方法,构建了夜间旅游满意度体系,并对济南百花洲历史文化街区、青岛奥帆中心休闲街区及曲阜明故城进行了深入分析。研究结果显示:(1)体育旅游休闲街区夜间旅游群体倾向于年轻化、女性化与外地化;(2)非体育类因子中,卫生、餐饮、医疗、夜间装置为共同的期望因子,互动体验为魅力因子,照明、无障碍设施则为无差异因子;(3)体育类因子方面,济南与青岛两街区基本一致,期望因子与魅力因子占主导,而曲阜明故城中则是无差异因子占主导,其次为魅力因子,赛事参与是共同的逆向因子。期望通过此研究能为优化休闲街区夜间旅游发展提供参考。With the rise of urban night economy,night tourism in sports and leisure blocks has become a research hotspot.Based on the Kano model,this study constructs a night tourism satisfaction system through literature,renew survey and questionnaire,and analyzes Jinan Baihuazhou historical and cultural block,Qingdao Olympic Sailing Center leisure block and Qufu Ming Old City for in-depth analysis.The results show that firstly the night tourist groups in the sports tourism leisure blocks tend to be young,feminine and foreign.Secondly,among the non-sports factors,hygiene,catering,medical treatment and night installation are the common expectation factors,interactive experience is the charm factor,and lighting and barrier-free facilities are the non-difference factors.Lastly,in terms of sports factors,blocks in Jinan and Qingdao are basically the same,with expectation factor and charm factor dominating,and in Qufu Ming Old City,no difference factor dominates,followed by charm factor,and competition participation is a common reverse factor.It is expected that this study can provide references for optimizing the development of leisure block night tourism.

关 键 词：体育休闲街区 夜间旅游 KANO模型 满意度影响因素 

分 类 号：G80-052[文化科学—运动人体科学]