从“跨”到“转”:新质生产力赋能下中国微短剧的出海生态研究  

From“Cross”to“Trans”:A Study on the Overseas Ecosystem of Chinese Micro-Short Dramas Empowered by New Productive Forces

作　　者：柴亚楠 陈旭虹 张聪[1] CHAI Yanan;CHEN Xuhong;ZHANG Cong(Beijing Institute of Graphic Communication,Beijing 102600,China)

机构地区：[1]北京印刷学院,北京102600

出　　处：《北京印刷学院学报》2024年第11期11-17,共7页Journal of Beijing Institute of Graphic Communication

基　　金：国家广播电视总局部级社科研究项目“视听节目知识产权保护战略研究”(GD2324)资助项目成果。

摘　　要：文化产品的出海对我国的产业发展和全球形象构建至关重要,是国际传播战略的关注焦点。近年来,以ReelShort为代表的中国微短剧平台积极投身出海实践,颠覆了传统的跨文化传播模式,成为转文化传播的新兴力量。本文以转文化传播与新质生产力为理论视域,旨在通过深入剖析当前中国微短剧的出海实践,揭示在新全球化背景下,我国应如何利用微短剧这一新兴媒介促进不同文化间的理解与交流,为进一步推动文化的全球交流与融合提供新的理论和实践路径。The export of cultural products is crucial for the development of China's industries and the construction of its global image,serving as a focal point of international communication strategies.In recent years,Chinese micro-short drama platforms,represented by ReelShort,have actively engaged in overseas practices,revolutionizing traditional cross-cultural communication models and emerging as a new force in transcultural communication.This paper,from the theoretical perspective of transcultural communication and new productive forces,aims to deeply analyze the current overseas practices of Chinese micro-short dramas.It seeks to reveal how,in the context of new globalization,China can utilize micro-short dramas as an emerging medium to promote understanding and exchange between different cultures,providing new theoretical and practical pathways for further promoting global cultural exchange and integration.

关 键 词：微短剧 转文化传播 新质生产力 国际传播 “出海” 

分 类 号：G206[文化科学—传播学]