数字化语境下乡村文化传播创新路径研究 ——以亳州地区为例  

Research on the Innovative Path of Rural Culture Communication in the Digital Context:Taking Bozhou as an Example

作　　者：孙斌 陈德琥 SUN Bin;CHEN Dehu(Department of Chinese and Media,Bozhou University,Bozhou 236800,China)

机构地区：[1]亳州学院中文与传媒系,安徽亳州236800

出　　处：《宿州学院学报》2024年第10期6-9,共4页Journal of Suzhou University

基　　金：安徽省高校人文社会科学研究重点项目(SK2021A0757);亳州市哲学社会科学规划课题(2020108)。

摘　　要：乡村文化传播是农村地区文化铸魂的重要工程之一。从亳州的乡村文化传播实践来看,乡村文化存在传播主体单一化、传播内容碎片化、渠道建设滞后化、受众定位模糊化等现实困境。在数字化语境下,乡村文化传播迎来文化再生、文化重塑的新机遇。因此,面对数字化转型赋能的新格局,提升数字素养、打造联动性传播机制,精选文化元素、营造沉浸式体验氛围,创新表达形式、建构融合性传播矩阵,运用分众思维、实现精准化文化传播等,是目前乡村文化传播的基本路径。The dissemination of rural culture is one of the important projects for shaping the soul of rural culture.From the practice of rural cultural dissemination in Bozhou,there are practical difficulties in the dissemination of rural culture,such as a single dissemination subject,fragmented dissemination content,lagging channel construction,and vague audience positioning.In the context of digitalization,rural cultural dissemination has ushered in new opportunities for cultural regeneration and cultural reshaping.Therefore,in the face of the new pattern of digital transformation empowerment,enhancing digital literacy,creating a linkage communication mechanism,selecting cultural elements,creating an immersive experience atmosphere,innovating expression forms,constructing a fusion communication matrix,using targeted thinking,and achieving precise cultural communication are the basic paths for rural cultural communication at present.

关 键 词：数字化 亳州 乡村文化 传播 

分 类 号：G206[文化科学—传播学]