高校读者纸质阅读发展趋势及优化策略研究  

Research on Print Reading of College Readers and Its Upgrading Strategy

作　　者：翟晓娟[1] Zhai Xiaojuan(Nanjing University Library,Nanjing 210023,China)

机构地区：[1]南京大学图书馆,南京210023

出　　处：《图书情报研究》2024年第4期54-62,共9页Library and Information Studies

基　　金：江苏省社会科学基金项目“基于读者行为分析的高校图书馆提升纸质资源利用率方法研究”(项目编号:22TQB009)的系列研究成果之一。

摘　　要：[目的/意义]为探究当代高校读者纸质阅读现状并根据存在的问题寻求解决方案。[方法/过程]运用数据统计法、交叉分析法和文献整理法将现阶段大学生纸质阅读情况及发展趋势展现出来。[结果/结论]在深度分析读者阅读行为的基础上,为了解支配阅读行为背后的内因,设计调研方案,尝试从资源采购、资源组织与揭示和资源与服务营销推广三个层面优化图书馆业务流程,制定提升纸质阅读量的系统解决方案。[Purpose/significance]The aim of this study is to explore the current situation of print reading of college readers and find solutions.[Method/process]It presents the current situation and development trend of print reading by means of data statistics,cross-analysis and literature collation.[Result/conclusion]It makes an in-depth analysis of readers’reading behaviors.In order to understand the internal causes behind reading behaviors,it designs research programs,tries to optimize library business processes from three aspects:1)resource procurement,2)resource organization and disclosure,and 3)resource marketing and promotion.The study also formulates systematic solutions to improve print reading.

关 键 词：纸质阅读 用户调查 业务架构优化 阅读推广 南京大学 

分 类 号：G252[文化科学—图书馆学]