“策略性顺从”:社交媒体平台用户的潜隐剧本与逆转仪式  

“Strategic Compliance”:The Latent Scripts and Reversal Rituals of Social Media Platform Users

作　　者：赵瑜 段家欣 Zhao Yu;Duan Jiaxin

机构地区：[1]浙江大学传媒与国际文化学院,杭州310058

出　　处：《新闻春秋》2024年第6期10-18,共9页Journalism Evolution

基　　金：国家社会科学基金重大项目“互联网环境下的新闻理论范式创新研究”(21&ZD318)阶段性成果;浙江省共同富裕文化创新研究中心资助。

摘　　要：在“政府-平台-用户”的链式监管体系下,社交媒体平台的治理责任被落实为一系列公开发布的平台规制,以在数字空间实现先验理性的延伸。与此同时,由用户的言说、姿态和实践构成的潜隐剧本也在后台交往中日益完善,促使平台治理的现实图景从同质化的支配性力量转变成动态关系的持续缔结。以新浪微博为例,用户的“策略性顺从”表现出三个不同的维度:在完成恭敬剧本表演的同时,发展出自我尊严维护的潜在脚本;在适应平台准入门槛的同时,揭露平台治理的隐藏策略;通过定期开展公开质询,逆转平台治理的仪式过程。这些持续进行的默契较量与相互适应,塑造了用户与平台之间,以及用户彼此间的动态交互,编织出一个多维度、去中心化的“数字共通”空间,彰显了复数公共性在社交媒体平台中的可能性。Within the chain regulatory system of “government-platform-user”,the governance responsibilities of social media platform are implemented through a series of publicly issued platform regulations,extending a priori rationality into the digital space.Simultaneously,the latent scripts composed of users' discourse,behaviors,and practices are becoming increasingly refined in backstage interactions.This evolution transforms the governance dynamics from a homogeneous,dominant force into a continuous formation of dynamic relationships.Taking Sina Weibo as a case study,users' “strategic compliance” manifests in three distinct dimensions:performing deferential scripts while developing latent scripts to maintain self-dignity;adapting to platform admission thresholds while exposing hidden governance strategies;and reversing the governance rituals through periodic public inquiries.These ongoing tacit negotiations and mutual adaptations shape the dynamic interactions between users and platforms,as well as among users themselves,weaving a multi-dimensional,decentralized “digital commons” space.This highlights the potential for pluralistic commonality within social media platforms.

关 键 词：平台治理 潜隐剧本 公开剧本 媒介仪式 数字共通 

分 类 号：G210[文化科学—新闻学]