生产性与关系性新闻创新:时政Vlog的用户参与研究  

Productive and Relational Journalism Innovations:A Study of the Users’ Engagement with Political Vlogs

作　　者：汪惠怡 林聪 Wang Huiyi;Lin Cong

机构地区：[1]中国人民大学新闻学院,北京100872 [2]清华大学新闻与传播学院,北京100084

出　　处：《新闻春秋》2024年第6期60-71,共12页Journalism Evolution

基　　金：中国人民大学2020年度中央高校建设世界一流大学(学科)和特色发展引导专项资金支持项目(20RXW149)。

摘　　要：基于“硬—软新闻”理论,本研究从新闻用户参与的视角分析主流媒体以软化的方式报道时政新闻的可行性。基于“@央视新闻”微博中三条“大国外交最前线”时政Vlog新闻,本研究利用主题模型、社会网络分析对用户评论和转发进行分析,并探究了用户互动的影响因素。研究发现用户对不同类型新闻事实的关注程度存在差异,且形式创新与用户体验受到更高重视。明星偶像粉丝与娱乐类博主在转发网络中发挥枢纽作用,与用户体验、主播有关的评论促进了用户参与。时政Vlog是主流媒体为了获得新闻用户的关注而进行的生产性新闻创新,也发挥了动态聚拢用户的作用,改善了用户体验并促进用户与媒体、用户之间情感与信任的传递,产生了关系性创新的效果。Based on the Hard and Soft News theory,this study examines the feasibility of Chinese mainstream media reporting political news in a softened manner from the perspective of news user engagement.Using three Frontline of Major Country Diplomacy political Vlogs from the @CCTVNews Weibo account,the study employs thematic modeling and social network analysis to examine user comments and retweets,and investigates the factors influencing user interaction.The findings reveal that users show varying levels of attention to different types of news facts,with greater emphasis on format innovation and user experience.Additionally,celebrity idol fans and entertainment bloggers play a pivotal role in the retweet network,and comments related to user experience and the Vloggers promote user engagement.Political Vlogs represent a form of productive news innovation by mainstream media to gain the attention of news users.They also serve to dynamically aggregate users,improve user experience,and foster emotional and trust connections between the media and users,resulting in relational innovation.

关 键 词：新闻创新 用户参与 软新闻 社会网络分析 Vlog 

分 类 号：G210[文化科学—新闻学]