数字化背景下皮革电商零售产业困境与转型路径研究  

Research on the Dilemma and Transformation Path of Leather E-commerce Retail Industry Under the Digital Background

作　　者：杨奕[1] YANG Yi(College of Economic and Management,Shanghai Technical Institute of Electronic&Information,Shanghai 201411,China)

机构地区：[1]上海电子信息职业技术学院经济与管理学院,上海201411

出　　处：《皮革与化工》2024年第6期39-44,共6页Leather And Chemicals

摘　　要：数字化时代的到来给我国的皮革制品企业带来了极大的发展动力。文章系统性总结了数字化背景下皮革电商零售产业存在的困境,包括电商零售产业数字化技术问题、企业电商模块经营理念问题、皮革电商供应链整合问题等。针对这些问题,提出了数字化背景下皮革电商零售产业的转型路径,包括深度实现数字化技术与皮革电商零售产业融合、积极推动电商零售企业经营模式革新、建立完善的数字化产业链等。The arrival of digital times has brought great development momentum to China's leather goods enterprises.This paper systematically summarizes the difficulties existing in the leather e-commerce retail industry under the digital background,including the digital technology of the e-commerce retail industry,the business concept of the enterprise e-commerce module and the integration of the leather e-commerce supply chain.In response to these problems,the transformation path of leather e-commerce retail industry under the digital background is proposed,including deeply realizing the integration of digital technology and leather e-commerce retail industry,actively promoting the innovation of the business model of e-commerce retail enterprises,and establishing a perfect digital industry chain.

关 键 词：数字化背景 皮革电商 零售产业 转型路径 

分 类 号：F713[经济管理—产业经济]