文化传播视域下治淮精神对外传播的多维路径探究  

Multi-dimensional Paths for the International Dissemination of Huaihe River Control Spirit from the Perspective of Cultural Communication

作　　者：吴启祥 薛文欣 WU Qixiang;XUE Wenxin(School of Chinese Language and Literature,Fuyang Normal University,Fuyang 236037,Anhui)

机构地区：[1]阜阳师范大学文学院,安徽阜阳236037

出　　处：《阜阳师范大学学报（社会科学版）》2024年第5期17-22,共6页Journal of Fuyang Normal University：Social Science

基　　金：国家社会科学基金重大项目“中国共产党领导下的淮河治理史料收集、整理与研究”(23&ZD027);安徽省优秀青年教师培育重点项目“数字赋能皖北文化传播创新研究”(YQZD2023092);安徽省社会科学创新发展研究项目“数字赋能淮河流域非物质文化遗产资源传承创新研究”(2022CX546)。

摘　　要：随着全球化进程的不断加速,文化交流与传播在国家形象塑造和国际合作中发挥着越来越重要的作用。治淮精神作为中国优秀传统文化的重要组成部分,具有丰富的历史底蕴和时代价值。本文旨在探究文化传播视域下治淮精神对外传播的多维路径:首先对治淮精神的概念进行深入解析,明确其在国内外的重要地位和影响力;然后,分析文化传播视域下的治淮精神传播路径,从传播媒体的角度探讨影响传播效果的深层因素;在此基础上,提出多维路径的运用和整合,以提升治淮精神的国际影响力和文化软实力。With the continuous acceleration of globalization,cultural exchange and communication play an increasingly important role in shaping national image and promoting international cooperation.As an essential part of China’s outstanding traditional culture,the Huaihe River Control Spirit(HRCS)is rich in historical heritage and contemporary value.This paper aims to explore the multi-dimensional paths for the international dissemination of HRCS from the perspective of cultural communication.Firstly,it delves into the concept of HRCS,clarifying its significant status and influence both domestically and internationally.Subsequently,it analyzes the dissemination paths of HRCS within the framework of cultural communication,exploring the underlying factors that influence the communication effect from the perspective of media.Based on this analysis,the paper proposes the application and integration of multi-dimensional paths to enhance the international influence and cultural soft power of HRCS.

关 键 词：文化传播 治淮精神 传播路径 多维路径 

分 类 号：G206[文化科学—传播学] G127