商业综合体外立面设计要素  

Discussion on the Facade Design Elements of Commercial Complex

作　　者：杜雨辰[1] 陈潇霏 Du Yuchen;Chen Xiaofei

机构地区：[1]西安建筑科技大学设计研究总院有限公司 [2]西安经发地产有限公司

出　　处：《城市建筑》2024年第24期129-132,共4页Urbanism and Architecture

摘　　要：商业综合体外观是否美观、大气、引人注目,是商业综合体能否吸引顾客前来购物的第一视觉要素,外立面设计在其中起主导作用。文章分析了商业综合体建筑外立面在设计中所包含的要素,并对入口、主要展示面、夜景灯光、立面材质、广告位、LED屏幕等要素在具体设计和工程中的应用条件进行了分析和阐述,希望对未来商业综合体外立面设计起到引导和借鉴作用,让商业综合体为顾客带来更好的购物体验。Whether the appearance of a commercial complex is beautiful,atmospheric,and eye-catching is the first visual element that attracts customers to come for shopping,and the facade plays a leading role in it.The paper briefly introduces the elements included in the facade design of commercial complex,and analyzes and elaborates on the application conditions of entry,main display surfaces,night lighting,facade materials,advertising spaces,LED screens,and other items in the specific design and engineering.It is hoped that this paper will provide guidance and reference for future façade design of the commercial complex so that the commercial complex brings the customers with better shopping experience.

关 键 词：建筑外观 商业综合体 建筑外立面 造型设计 

分 类 号：TU238.1[建筑科学—建筑设计及理论]