基于网络评价分析与反馈的传统村落旅游建设提升研究——以赣南地区重点村落为例  

Research on the Enhancement of Traditional Village Tourism Construction Based on NetworkEvaluation Analysis and Feedback: Taking Key Villages in South Jiangxi as an Example

作　　者：陈家欢 林鹏 戴佳瑜 CHEN Jiahuan;LIN Peng;DAI Jiayu

机构地区：[1]南昌大学建筑与设计学院

出　　处：《小城镇建设》2024年第12期48-57,74,共11页DEVELOPMENT OF SMALL CITIES & TOWNS

基　　金：江西省社会科学基金项目“基于历史叙事的江西传统村落文化景观保护发展研究”(编号:24LS12);南昌大学2023科研训练项目“基于旅游评价的赣南传统村落典型意象及发展策略研究”。

摘　　要：随着我国进入大众旅游时代,旅游成为助力乡村振兴的重要生力军。传统村落具备发展乡村旅游的丰富资源,但尚未得到充分挖掘与合理利用。本研究以赣南地区为例,通过爬梳该地区5个重点传统村落在相关旅游网站的评价大数据,结合实地调研展开研究,旨在构建从旅游评价到传统村落发展旅游建设的反馈途径,从而在保护的基础上进一步挖掘传统村落的旅游发展潜力。首先,基于评价时间数据,以月度和年度为单位解析人群的出游偏好;其次,根据评价内容数据类型,主要从词频词性、语义网络和情感态度出发对文本数据进行分析,并与聚落空间识别、组织及建设导向建立评价反馈途径,再结合评价内容的图片数据与实地调研,解析传统村落旅游空间的感知意象;最后,基于评价分析与反馈,以空间优化为线索,在整体策略、路径规划、节点意象等方面尝试提出传统村落作为旅游地建设的提升建议。As China enters the era of mass tourism,tourism has emerged as a pivotal force in driving rural revitalization.Traditional villages boast abundant resources for the development of rural tourism,yet these resources remain inadequately explored and rationally utilized.This study takes South Jiangxi as a case in point,meticulously analyzing the evaluation big data from five key traditional villages in this region on pertinent tourism websites,complemented by field research.The objective is to establish a feedback mechanism from tourism evaluations to the advancement of tourism construction in traditional villages,thereby further tapping into the tourism development potential of these villages on the premise of preservation.Firstly,based on evaluation time data,this paper dissects the travel preferences of people on a monthly and annual basis.Secondly,drawing upon the types of evaluation content data,it primarily analyzes text data through lexical frequency,semantic networks,and emotional attitudes.This analysis is integrated with settlement spatial identification,organization,and construction orientation to forge an evaluation feedback pathway.Furthermore,by combining the photographic data from the evaluation content with field research,it delves into the perceived imagery of the tourism space in traditional villages.Lastly,grounded in evaluation analysis and feedback,with spatial optimization as the thread,the study endeavors to propose enhancement suggestions for the construction of traditional villages as tourist destinations,encompassing overall strategy,route planning,and node imagery.

关 键 词：传统村落 旅游建设 网络评价 评价分析与反馈 赣南地区 

分 类 号：TU982.29[建筑科学—城市规划与设计]