公共图书馆讲座品牌的建设--以越州讲坛为例  

On Constructing the Lecture Brands of Public Libraries:A Case Study of Yuezhou Forum

作　　者：吴春宏[1] Wu Chunhong(Shaoxing Library,Zhejiang Shaoxing 312000)

机构地区：[1]绍兴图书馆,浙江绍兴312000

出　　处：《当代图书馆》2024年第4期40-45,52,共7页Contemporary Library

摘　　要：品牌建设是公共图书馆讲座塑造形象、深化服务的必然选择。21世纪初,随着公益讲座成为核心业务,各地公共图书馆纷纷启动品牌建设。2005年,在建设学习型城市战略的驱动下,绍兴图书馆创办特色品牌越州讲坛。经过努力,越州讲坛已经成为绍兴图书馆发挥社会教育功能的重要平台,品牌形象日益丰满。文章通过回顾越州讲坛的发展历程,总结了公共图书馆讲座品牌建设的实践经验及现实困境,并提出了今后公共图书馆讲座的发展策略,以期探讨新时代公共图书馆讲座的前进方向。Brand building is an inevitable choice for shaping the image and deepening services of lectures in public libraries.At the beginning of the 21st century,as the public lectures emerged as a core service,many public libraries have started brand building.In 2005,driven by the strategy of building a learning city,Shaoxing Library established a characteristic brand of Yuezhou Forum.With diligent construction,Yuezhou Forum has become an important platform for Shaoxing Library to fulfill its social education functions,with a progressively richer brand image.By reviewing the development process of Yuezhou Forum,this paper summarizes the practical experience and current challenges faced in the brand building of public library lectures.Furthermore,it proposes development strategies for future public library lectures,aiming to explore the direction of progress for public library lectures in the new era.

关 键 词：公共图书馆 公益讲座 品牌建设 绍兴图书馆 越州讲坛 

分 类 号：G258[文化科学—图书馆学]