消费者在线信息搜索障碍的影响机制研究  

Study on the Impact Mechanism of Consumer Online Information Search Barriers

作　　者：郭一凡 刘雅慧 Guo Yifan;Liu Yahui(Shenyang University of Technology,Shenyang,110870,Liaoning)

机构地区：[1]沈阳工业大学,辽宁沈阳110870

出　　处：《中国商论》2024年第23期47-50,共4页China Journal of Commerce

基　　金：辽宁省社会科学规划基金项目“消费者在线信息搜寻障碍的影响机制研究”(L21CGL022)。

摘　　要：在线信息搜索是现代消费者获取产品和服务信息的重要方式。然而,消费者在进行在线信息搜索时常常遇到各种障碍,这些障碍不仅降低了其搜索效率,也影响了消费者的满意度,进而产生不持续搜索的意愿。信息过载、搜索引擎的局限性、广告和误导性、技术障碍、隐私安全都在一定程度上影响消费者的搜索意愿。心理抗拒是介于上述因素与不持续搜索意愿的中介,属于传导性的中介变量。本文结合目前互联网搜索信息中的弊端,从信息过载、搜索引擎局限性、广告和误导性内容、技术障碍、隐私安全以及心理抗拒的中介效应方面进行影响机制研究,并提出相应建议,仅供参考。Online information search is an important way for modern consumers to obtain information about products and services.However,consumers often encounter a variety of barriers when conducting online information search,which not only reduce their search efficiency,but also affect consumer satisfaction,which in turn creates a willingness not to continue searching.Information overload,search engine limitations,advertising and misleading,technical barriers,privacy and security all affect consumers'search willingness to some extent.Psychological resistance is a mediator between the above factors and the desire not to continue searching,which is a conductive mediator variable.In this paper,the impact mechanism of information overload,search engine limitations,advertising and misleading content,technical barriers,privacy security and psychological resistance are studied,with advice provided for reference.

关 键 词：搜索障碍 消费者在线 搜索引擎 信息过载 互联网搜索 

分 类 号：F126.1[经济管理—世界经济] C913.3[社会学]