乘用车增换购区域市场技术路线用户偏好与机会识别  

Technology Route,User Preference and Opportunity Identification of Passenger Car Trade-in Regional Market

作　　者：王伊默 张丹阳 Wang Yimo;Zhang Danyang

机构地区：[1]中汽数据有限公司,天津300300

出　　处：《时代汽车》2024年第23期175-177,共3页Auto Time

摘　　要：存量竞争已经成为乘用车市场的主旋律,增换购成为乘用车市场重要增长极。受地理环境、基础设施配套、主机厂布局等因素影响,不同区域用户增换购对技术路线选择呈现异质性特征。本文旨在探究不同区域、不同技术路线车型用户在增换购时对技术路线的偏好特征,总结不同技术路线的区域性机会,为主机厂产品布局与置换政策制定提供参考。Sock competition has become the main theme of passenger vehicle market,where trade-in and additional purchase contributes major increments.Due to different geographical environment,infrastructure conditions,and site selection of OEMs,users in different regions shows heterogeneity in choosing technology routes in their trade-in and additional purchase.The paper aims to investigate the preference of users of different regions in terms of technology routes,summarize regional opportunities of different technology routes,and provide reference for OEM products deployment and formulation of promotion policies.

关 键 词：乘用车增换购市场 技术路线 

分 类 号：F42[经济管理—产业经济]