图像的变迁与意义的返照--北京双奥设计过程的思考  

The Evolution of Images and the Reflection of Meaning--Thoughts on the Design Process of the Beijing Summer and Winter Olympics

作　　者：杭海[1] Hang Hai

机构地区：[1]中央美术学院设计学院

出　　处：《美术观察》2024年第10期14-17,共4页Art Observation

摘　　要：图像的象征性与国家形象的关系讨论在两届北京奥运形象设计过程中得到了极高的重视,这种关系与传统、习俗相关联,并以国际政治形势与全球文化潮流为演绎背景。本文以两届北京奥运会奖牌、体育图标及核心图形设计为例,对其中选择的图像进行比较研究,以讨论传统图像及其象征意义如何能在历经漫长的时间流逝与语境变迁之后,依然保持生命力并演绎、生发出合乎国家形象设计战略目标的新形式与意义。The discussion of the relationship between the symbolism of images and national image,which was highly emphasized during the design of the image of the two Beijing Olympics,this relationship is associated with traditions and customs,and is interpreted against the backdrop of international political situations and global cultural trends.This paper conducts a comparative study of the selected images used in the medal designs,sports program icon design,and core graphics of the two Beijing Olympics,discussing how traditional images and their symbolic meanings can maintain vitality and evolve into new forms and meanings that align with the strategic objectives of national image design,even after a long passage of time and changes in context.

关 键 词：奥运形象设计 传统图像 象征性 

分 类 号：J505[艺术—艺术设计] G811.21[文化科学—体育学]