新时代中国国家形象设计的文本语境与视觉修辞  

Textual Context and Visual Rhetoric of China's National Image Design in the New Era

作　　者：朱橙 Zhu Cheng

机构地区：[1]中央美术学院艺术设计研究院

出　　处：《美术观察》2024年第10期33-36,共4页Art Observation

基　　金：2023年度国家社科基金艺术学一般项目“新时代中国国家形象视觉设计的理论与实践研究”阶段性成果,项目编号:23BG119。

摘　　要：本文从文本语境和视觉修辞两个方面对新时代中国国家形象设计及其存在的问题进行了解释与梳理,认为只有在深刻理解设计所处的政治语态、社会语境,以及生产建构视觉话语以便传播和接受的基础上,才能实现新时代中国国家形象设计从中国主体出发、立足于中国现实的宏观目标。新时代中国国家形象设计不仅能够对内凝聚有关新时代中国的形象共识,巩固民族团结,更有助于对外回应其他国家尤其是西方在其文化语境中生成、传播作为一种知识和想象体系的中国形象的相关问题。This paper explains and sort out China's national image design in the new era and its existing problems from the two aspects of textual context and visual rhetoric.It believes that only on the basis of a deep understanding of the political and social context in which the design is situated,as well as the production and construction of visual discourse for dissemination and acceptance,can we realize the macroscopic goal of designing a national image for China in the new era from the Chinese subject and based on the reality of China.It's can not only help to build a consensus on the image of China in the new era internally and consolidate the progressive cause of national unity,but also help to respond to the relevant problems of the image of China generated and disseminated as a knowledge and imagination system in the cultural context of theWest.

关 键 词：新时代 国家形象 中国式现代化 文明—国家 视觉修辞 

分 类 号：G206[文化科学—传播学] J505[艺术—艺术设计]