生态旅游体验感知研究——以梅里雪山为例  

Study on ecotourism experience perception--case of Meili Snow Mountain

作　　者：周世碧 陈长瑶[1] ZHOU Shibi;CHEN Changyao(Faculty of Geography,Yunnan Normal University,Kunming 650500)

机构地区：[1]云南师范大学地理学部,昆明650500

出　　处：《林业经济》2024年第7期42-58,共17页Forestry Economics

基　　金：云南省哲学社会科学规划项目“云南构建脱贫攻坚与乡村振兴有效衔接政策体系研究”(YB2022023)。

摘　　要：《林草产业发展规划(2021—2025年)》提出,依托森林、草原、湿地、荒漠及野生动植物资源推动生态旅游产业扩面提质。因此,研究生态旅游的体验感知对于生态旅游产业高质量发展具有重要现实意义。通过文本分析和扎根理论的研究方法,文章进行定性和聚类分析梅里雪山生态旅游体验感知的作用结果和内在机理。结果表明:(1)在旅游者体验感知中梅里雪山在景区范围内成为旅游者关注最高的热点,梅里雪山在所有旅游景点中占据重要核心位置,旅游吸引物要素中雪山景观对于旅游者积极情感呈现正向影响;(2)随着旅游者的旅游距离增加,景区内自然环境改变和景观差异导致区域内旅游者体验情感变化较大,自然环境和人文环境对旅游者的情感体验存在显著性影响。文章以旅游者主体视角分析旅游者体验感知的体验内容、作用结果和内在机理,开拓了生态旅游产业可持续发展方面理论研究的新视角;从旅游者具身层面构建了生态旅游体验感知的理论分析框架,弥补了生态旅游体验感知方面研究的不足。文章提出政策启示:发挥旅游者在生态旅游业发展和保护中的主体作用以及政府的引导和管理功能;提升旅游者的生态环保意识,树立正确的生态旅游理念。Forestry and Grassland Industry Development Plan(2021—2025)proposed to promote the expansion and improvement of ecotourism industry by relying on forest,grassland,wetland,desert and wild animal and plant resources.It is of great practical significance to study ecotourism experience perception for the high-quality development of ecotourism industry in China.Through the research methods of text analysis and grounded theory,this paper made qualitative and cluster analysis on the effect and internal mechanism of ecotourism experience perception for Meili Snow Mountain.The results showed that:(1)In the tourists'experience and perception,Meili Snow Mountain had become the highest hotspot of tourists'attention in the scenic area,and it occupied an important core position in all scenic spots.Among the tourism attraction elements,the snow mountain landscape had a positive impact on the positive emotion of tourists.(2)With the increase of tourists'travel distance,changes in natural environment and landscape differences in scenic spots led to greater changes in tourists'emotional experience within the region,and natural environment and cultural environment had significant influences on tourists'emotional experience.The article analyzed the experience content,results and internal mechanism of tourists'experience perception from the perspective of tourist subject,which opened up a new perspective of theoretical research on the sustainable development of ecotourism industry.This paper constructed a theoretical analysis framework of ecotourism experience perception from the perspective of tourists'embodiment,which made up for the shortcomings of the research on ecotourism experience perception.The policy implications of this paper were as follows:To give full play to the main role of tourists in the development and protection of ecotourism and the government's functions of guidance and management.To enhance tourists'awareness of ecological and environmental protection and to establish a correct concept of ecotourism.

关 键 词：生态旅游体验 感知区域 文本分析 梅里雪山 

分 类 号：X322[环境科学与工程—环境工程] F592.7[经济管理—旅游管理]