中华民族视觉形象的文化叙事及实践——基于文化形象学的论析  

Cultural Narratives and Practices of the Visual Image of the Chinese Nation:an Analysis Based on Cultural Iconology

作　　者：令小雄 苗昕 LING Xiao-xiong;MIAO Xin(School of Marxism;Ministry of Education Center for Training Teams of Ideological and Political Work(NWNU),Northwest Normal University,Lanzhou Gansu 730070)

机构地区：[1]西北师范大学马克思主义学院 [2]教育部高校思想政治工作队伍培训研修中心(西北师范大学),甘肃兰州730070

出　　处：《新疆师范大学学报（哲学社会科学版）》2025年第2期112-121,共10页Journal of Xinjiang Normal University(Philosophy and Social Sciences)

基　　金：2023年度甘肃省社科规划重点委托项目“推动文化传承发展研究”(2023ZDWT09);甘肃省哲学社会科学规划项目“中国式现代化蕴含的独特文明观研究”(2023YB005);教育部师德师风建设基地(西北师范大学)重点项目“习近平总书记关于师德师风的重要论述研究”(2024SDSF04);2024年度新疆维吾尔自治区社科基金项目“新疆高校大学生构筑中华民族共有精神家园现状及优化路径研究”(2024BKS009)的阶段性成果。

摘　　要：文本基于多维度理论系统梳理中华民族视觉形象的文化意蕴、内涵质态与构建策略,为铸牢中华民族共同体意识提供理论基础。一是运用文化符号学理论解析中华民族视觉形象的意涵及其历史演变,探赜“和合共生,合谐共美”价值理想承载的多元一体文化格局,通过提炼核心符号,揭示视觉形象塑造在铸牢中华民族共同体意识中的重要作用。二是采用历史唯物主义方法论考察中华民族视觉形象在不同历史时期的构建与传播路径,通过文化形象考古学和文献学剖析视觉形象文化功能转变与价值重塑过程,探讨其在凝聚民族力量、强化国家认同中的重要意义。三是引入文化哲学、文化心理学视角分析视觉形象在增强社会凝聚力和心理认同中的内在机制,探究视觉符号通过激活集体记忆和情感共鸣、唤起民族自豪感和共同体意识成为社会整合的重要媒介。四是基于文化形象学视角提出构建中华民族视觉形象的策略:从中华文化形象本体论和认识论出发,提炼具有代表性的符号,利用现代数智科技和新媒体创新视觉形象的表达与传播,注重文化形象多样性的辩证统一,发掘整合各民族形象文化元素的共同意识。This paper explores the cultural connotations and intrinsic qualities of the visual image of the Chinese nation and strategies to construct visual images from multi-dimensional perspectives,thus providing a theoretical foundation for fostering a sense of shared Chinese national community.First,it employs cultural semiotics to analyze the meaning and historical evolution of the visual image of the Chinese nation,exploring the pluralistic unity of cultural patterns embodied in“unity in diversity leading to a world in harmony”.By refining core symbols,it reveals the critical role of visual image construction in strengthening a sense of shared Chinese national community.Second,using the methodology of historical materialism,it examines the construction and dissemination of the visual image of the Chinese nation in different historical periods and the transformation of cultural functions and value reconstruction of visual images,highlighting their significance in uniting national strength and reinforcing national identity.Third,by integrating cultural philosophy and cultural psychology perspectives,it analyzes the intrinsic mechanisms in which visual images enhance social cohesion and psychological identification,and explores how visual symbols,by activating collective memory and emotional resonance,evoke national pride and a sense of community,thus becoming an important medium for social integration.Lastly,from the perspective of cultural iconology,it proposes strategies to construct the visual image of the Chinese nation:extracting representative symbols;using modern digital technologies and new media to innovate the expression and dissemination of visual images;emphasizing the dialectical unity of cultural image diversity;and integrating elements of various ethnic groups to foster common consciousness.

关 键 词：中华民族视觉形象 国家形象 文化形象认同 文化传播 

分 类 号：D61[政治法律—政治学]