考虑市场交易双方行为特征的铁路数据资产价值评估方法  

Railway Data Asset Valuation Method Considering Behavioral Characteristics of Market Participants

作　　者：李海军[1,2] 岳维刚 史维峰 吴艳华 王建强 LI Haijun;YUE Weigang;SHI Weifeng;WU Yanhua;WANG Jianqiang(School of Traffic and Transportation,Lanzhou Jiaotong University,Lanzhou 730070,Gansu,China;Key Laboratory of Railway Industry on Plateau Railway Transportation Intelligent Management and Control,Lanzhou Jiaotong University,Lanzhou 730070,Gansu,China;Institute of Computing Technology,China Academy of Railway Sciences Corporation Limited,Beijing 100081,China)

机构地区：[1]兰州交通大学交通运输学院,甘肃兰州730070 [2]兰州交通大学高原铁路运输智慧管控铁路行业重点实验室,甘肃兰州730070 [3]中国铁道科学研究院集团有限公司电子计算技术研究所,北京100081

出　　处：《铁道运输与经济》2024年第12期191-198,共8页Railway Transport and Economy

基　　金：中国国家铁路集团有限公司科技研究开发计划课题(2023F006-A(JB))。

摘　　要：近年来,随着铁路数据量不断增加、市场不断扩展,为提升铁路数据资产价值,提出了铁路数据资产价值综合评估方法体系。该方法体系包括数据资产自身价值评价、卖方基于成本法确定交易价格、买方基于收益法确定交易价格,充分考虑时效性、用户满意度、边际效益、数据质量、数据类别价值指数指标计算出数据资产自身价值指数,为买卖双方确定最终交易价格提供有效参考,最终得到交易价格区间,在完成铁路数据资产价值评估的同时,促成买卖双方交易,实现对铁路数据资产合理有效的价值评估。开展实证研究,验证了综合评估方法体系的合理性,该方法体系充分考虑市场买卖双方的行为特征,对铁路行业数据资产价值评估具有参考价值。In recent years,the amount of railway data has been increasing,and the market has been continuously expanded.In order to improve the value of railway data assets,a comprehensive evaluation method system of railway data assets value was proposed.The system included the evaluation of the intrinsic value of data assets,the determination of the transaction price by the seller based on the cost method,and the determination of the transaction price by the buyer based on the income method.It fully considered factors such as timeliness,user satisfaction,marginal benefits,data quality,and value index for different data categories to derive the intrinsic value index of data assets.This provided an effective reference for both parties to determine the final transaction price,resulting in a transaction price range.In this way,it facilitated the completion of the valuation of railway data asset values while promoting the transaction between buyers and sellers,achieving a reasonable and effective evaluation of the value of railway data assets.An empirical study was conducted to verify the rationality of the comprehensive evaluation method system.This system fully considered the behavioral characteristics of both buyers and sellers in the market and provided a valuable reference for the evaluation of data asset value in the railway industry.

关 键 词：铁路数据资产 铁路数据特征 数据资产价值评估 数据要素 综合评估法 

分 类 号：U2-9[交通运输工程—道路与铁道工程]