办公建筑增值策略探讨——以上海金鼎21地块为例  

Exploration of Value-added Strategies for Office Buildings——Case Study of Shanghai Jinding 21 Plot

作　　者：单锋 赵薇 Shan Feng;Zhao Wei(Shanghai Jinqiao(Group)Co.,Ltd.,Shanghai,201206)

机构地区：[1]上海金桥(集团)有限公司,上海201206

出　　处：《建设科技》2024年第22期65-67,共3页Construction Science and Technology

摘　　要：本文以上海金鼎21地块为例,全面梳理其办公价值体系的构成,充分分析了外部因素和内部配置,并着重探讨了多项产品增值策略。为在当前复杂的市场环境下,开发和设计单位如何提升办公建筑的自身价值,以进一步提高市场竞争力,提供了思路与经验总结。Taking the Shanghai Jinding 21 plot as an example,this article comprehensively sorts out the composition of its office value system,fully analyzes external factors and internal configuration,and focuses on exploring multiple product value-added strategies.This provides ideas and summaries on how development and design units can enhance the self-value of office buildings in the current complex market environment,in order to further improve market competitiveness.

关 键 词：办公建筑 存量 同质化竞争 价值体系 产品增值 设计策略 

分 类 号：TU243[建筑科学—建筑设计及理论]