新媒体背景下饲料电商平台的传播媒介分析  

Analysis of communication media for feed e-commerce platforms under the background of new media

作　　者：耿田田 GENG Tiantian(Luohe Food Engineering Vocational University,Luohe,Henan Province 462000,China)

机构地区：[1]漯河食品工程职业大学,河南漯河462000

出　　处：《中国饲料》2024年第22期101-104,共4页China Feed

摘　　要：电商平台的兴起帮助饲料营销活动打破了时间和空间的限制,实现饲料产品的促销。但面对同质化竞争和复杂多变的市场需求,饲料企业如何与电商平台中的目标客户群体建立直接、高效的联系,成为急需解决的问题。为此,本文对新媒体背景下传播媒介的多样化进行分析,并立足传播媒介的优势,提出了饲料电商的信息传播策略,以期精准传递饲料产品相关信息,从而降低营销成本,提高客户转化率。The rise of e-commerce platforms has helped feed marketing activities break through time and space limitations and achieve promotion of feed products.However,in the face of homogeneous competition and complex and ever-changing market demands,how feed companies can establish direct and efficient connections with target customer groups in e-commerce platforms has become an urgent problem to be solved.Therefore,this article analyzes the diversity of communication media under the background of new media,and based on the advantages of communication media,proposes information dissemination strategies for feed e-commerce,in order to accurately convey information related to feed products,thereby reducing marketing costs and improving customer conversion rates.

关 键 词：新媒体 饲料电商平台 传播媒介 市场营销 

分 类 号：F3[经济管理—产业经济]