基于RMP理论的南京红色研学旅行产品开发研究  

Research on Product Development of Field Trips to Red Tourist Sites in Nanjing Based on RMP Theory

作　　者：张荣娟[1] ZHANG Rongjuan(Nanjing City Vocational College,Nanjing,Jiangsu 211200)

机构地区：[1]南京城市职业学院,江苏南京211200

出　　处：《长江工程职业技术学院学报》2024年第4期68-72,共5页Journal of Changjiang Institute of Technology

基　　金：2024年江苏省高校哲学社会科学研究一般项目“基于RMP理论的南京红色研学旅行产品开发研究”(编号:2024SJYB0604)。

摘　　要：近年来,红色研学旅行蓬勃发展,它是红色文化传承和发展的重要渠道。首先对红色研学旅行、RMP理论的涵义进行了阐述,在基于“RMP”理论的基础上,分析了南京红色研学旅行产品的资源、市场、产品现状,提出了南京红色研学旅行产品开发的四种类型,并从五个方面给出了产品开发建议,从而促进南京市红色研学旅游高质量发展。In recent years,field trips to red tourist sites,a key channel for the inheritance and development of revolutionary spirit,have seen a rapid growth.The meanings of field trips to red tourist sites and RMP Theory are discussed.Based on RMP Theory,the current situation of resources,market and products for field trips to red tourist sites in Nanjing is analyzed,and four types of products to be developed for study tours to revolutionary bases in Nanjing are proposed,and suggestions on product development are given from five aspects,so as to promote the high-quality development of field trips to red tourist sites in Nanjing.

关 键 词：RMP 红色研学旅行 产品开发 南京 

分 类 号：F590.31[经济管理—旅游管理]