基于百度指数的晋商大院网络关注度时空特征研究  

Study on the Temporal and Spatial Characteristics of Attention of the Shanxi Merchants Courtyard Based on Baidu Index

作　　者：邵秀英[1] 宋晓楠 SHAO Xiuying;SONG Xiaonan(Taiyuan Normal University,Economy and Management,Jinzhong 030619,China;Taiyuan Normal University,College of Geographical Sciences,Jinzhong 030619,China)

机构地区：[1]太原师范学院经济与管理学院,山西晋中030619 [2]太原师范学院地理科学学院,山西晋中030619

出　　处：《忻州师范学院学报》2024年第5期31-38,共8页Journal of Xinzhou Teachers University

摘　　要：晋商文化旅游作为文化旅游的一种特殊类型,对于中国优秀传统文化的弘扬和传承具有重要意义。文章以晋商大院网络关注度为研究对象,通过提取2017—2022年百度指数数据,采用多指数分析方法从时间和空间两个维度分析了山西晋商大院网络关注度特征。研究发现,晋商大院网络关注度的省域空间分布符合“空间距离衰减定律”,同时在时间分布上,存在较小的淡旺季,“五一”和“十一”的关注度是集中在黄金周的前期,而“春节”是集中在其后期。As a special type of cultural tourism,Shanxi Merchants culture tourism is of great significance to the promotion and inheritance of Chinese excellent traditional culture.And then this paper takes the network attention of Shanxi merchants compound as the research object,so multi-index methods were used to explore the changing characteristics of the online attention of the Shanxi Merchants courtyard by extracting the daily Baidu index data from 2017 to 2022 based on two dimensions of time and space.The study found that the provincial spatial distribution of the network attention of the Shanxi Merchants courtyard conforms to the“spatial distance attenuation law”.And from the perspective of time,there are small off-peak seasons,the focus of attention during the early of Golden week is on“Labour Day”and“Nationl Day”,whereaas during its later part,it shifts to the“Spring Festival”.

关 键 词：晋商大院 网络关注度 百度指数 时空特征 

分 类 号：K901[历史地理—人文地理学]