再制造渠道结构对制造/再制造系统生产与定价决策的影响分析  

Study on Manufacturing/Remanufacturing Production and Pricing Decisions under Different Remanufacturing Channel Structures

作　　者：阳成虎 江雨薇 苏晓丽 Yang Chenghu;Jiang Yuwei;Su Xiaoli(School of Economics and Management,Fuzhou University,Fuzhou,Fujian,350108)

机构地区：[1]福州大学经济与管理学院,福建福州350108

出　　处：《福州大学学报（哲学社会科学版）》2024年第5期41-52,170,171,共14页Journal of Fuzhou University(Philosophy and Social Sciences)

基　　金：国家社科规划项目“区块链技术视域下动力蓄电池闭环供应链信任合作机制研究”(20BGL112)。

摘　　要：在不同再制造渠道结构下,再制造产品对新产品的需求不仅产生异质的竞食效应,还可能对新产品感知价值造成抑制或促进影响。为了探索这两种影响如何共同作用于制造/再制造系统的决策,研究由原始设备制造商(OEM)与第三方再制造商(IO)主导再制造业务的两类结构下的制造/再制造系统生产与定价问题,得到了相应的均衡生产和定价决策的解析表达式,分析了抑制(或促进)作用对供应链各成员决策过程的影响。同时,还通过算例分析中的数值仿真的方法,深入分析了两类不同再制造渠道结构下竞食效应和抑制(或促进)作用对供应链成员利润的综合影响。研究结果表明,当OEM主导再制造业务时,再制造产品对新产品感知价值的抑制作用与内部竞食效应叠加,会降低新产品的需求,OEM与零售商的利润会随抑制作用的增强而持续下降。当抑制作用增强到一定程度时,再制造的成本优势不足以弥补新产品需求下降带来的利润损失,OEM将选择只生产新产品。当IO主导再制造业务时,再制造产品对新产品感知价值的促进作用会缓解外部竞食效应带来的负面影响。OEM、IO和零售商的利润会随促进作用的增强而上升。此外,OEM忽略再制造渠道结构对新产品感知价值的抑制和促进作用,将高估外部竞食效应的负面影响。当抑制作用和促进作用增强到一定程度时,IO主导再制造业务可能会更有利于再制造系统的发展。Under different remanufacturing channel structures,remanufactured products not only cannibalize the demand for new products,but also positively(or negatively)influence the perceived value of new products.In order to reveal two synergistic effects on the production and pricing decisions of the manufacturing/remanufacturing system,two closed-loop supply chain models with OEM-remanufactured products and IO-remanufactured products were constructed,respectively.The corresponding equilibrium production and pricing solutions were obtained in closed-form expressions.Moreover,the positive(or negative)effects of remanufactured products on the perceived value of the new product were analyzed.Finally,numerical experiments were provided to analyze the joint influences of both cannibalization effects and the positive(or negative)effects of remanufactured products on the perceived value of the new product.The results show that with OEM-remanufactured products,the joint influences reduce the demand for new products.The profits of the OEM and the retailer decline with the increasing of the negative effect.After the negative effect reaches a certain level,the cost advantage of remanufacturing is not enough to compensate for the profit loss from the falling demand for new products.Only new products will be produced.With IO-remanufactured products,the positive effect alleviates the cannibalization effects.The profits of the OEM,IO,and retailer increase with the positive effect.If the OEM ignores the positive effect,the negative influence of the cannibalization effects may be overestimated.When the positive and negative effects of remanufactured products on the perceived value of the new product reach certain levels,IO-remanufactured products may be more conducive to promoting the development of the remanufacturing system.

关 键 词：感知价值 再制造 零售商 生产决策 原始设备制造商 

分 类 号：F224[经济管理—国民经济]