From"Chinese Products"to"Chinese Brands"How to Crack Hard Nuts in Shipbuilding Industry Brand Building  

作　　者：Wu Xiuxia 

机构地区：[1]不详

出　　处：《船舶经济贸易》2024年第9期72-76,共5页Ship Economy & Trade

摘　　要：Brand is not only an important symbol of the shipbuilding power,but also a key forceto drivethe industry development.China's shiphuilding industry has established worldrenowned brands in the fields of bulk carriers,container ships and large oil tankers,and its built LNG carriers,PCTC and large container ships are even more internationally renowned.

关 键 词：BRAND CONTAINER renowned 

分 类 号：F42[经济管理—产业经济]