水价值认知对公众节约用水行为影响研究  

IMPACTS OF WATER VALUES PERCEPTION ON PUBLIC WATER SAVING BEHAVIORS

作　　者：陆一凡 袁旭东 江昱含 LU Yifan;YUAN Xudong;JIANG Yuhan(Business School,Hohai University,Changzhou 213000,China;School of Information Sciences and Engineering,Hohai University,Changzhou 213000,China)

机构地区：[1]河海大学商学院,江苏常州213000 [2]河海大学信息科学与工程学院,江苏常州213000

出　　处：《资源与产业》2024年第5期176-185,共10页Resources & Industries

摘　　要：加强公众节约用水,推进节水型社会建设是促进经济社会高质量发展的重要途径。基于“信息-动机-行为技巧”干预模型,通过对公众发放问卷并利用结构方程分析水价值认知对公众节约用水行为的影响途径,并得出结论:1)水价值认知对公众人际交往性节约用水行为产生显著正向干预效应,同时对节约用水动机和节约用水技能亦具有显著正向影响;2)节约用水动机与节约用水技能显著正向影响公众节约用水行为;3)节约用水动机与节约用水技能在水价值认知对公众节约用水不同行为的影响路径中扮演完全中介角色。针对以上结论,从丰富宣传途径、完善节水设施、加强人际交往等三个维度提出相关建议,以进一步促进公众的节水行为。Boosting public water saving and water saving society construction is a vital path to a quality economy.This paper uses“information-motive-behavior”intervention model to study the impacts of water values perception on public water saving behaviors by means of questionnaires and structural formula.It concludes that water values perception plays a significantly positive intervention on public water saving behaviors,also on water saving motives and techniques which notably promotes public water saving behaviors through a complete mediating role on water values perception.This paper put forward suggestions on enforcing propaganda channels,upgrading water saving facilities,and boosting public exchanges to future promote public water saving behaviors.

关 键 词：水价值认知 节约用水行为 “信息-动机-行为技巧”干预模型 结构方程 

分 类 号：C93[经济管理—管理学]