极端天气下工业遗存文旅区游客消费偏好研究——以7·31北京特大暴雨前后“一线四矿”为例  

TOURISTS CONSUMPTION PREFERENCE IN INDUSTRIAL HERITAGE RESORTS UNDER EXTREME WEATHER CONDITIONS BASED ON A CASE STUDY OF BEIJING S“ONE-LINE-FOUR-MINES”AROUND JULY 31 ST STORM

作　　者：郭静怡 王玲 方予彤 王然 GUO Jingyi;WANG Ling;FANG Yutong;WANG Ran(School of Economics and Management,China University of Geosciences,Beijing 100083,China)

机构地区：[1]中国地质大学(北京)经济管理学院,北京100083

出　　处：《资源与产业》2024年第5期186-197,共12页Resources & Industries

基　　金：北京市社会科学基金重点项目(21JJA005)。

摘　　要：极端天气背景下,对工业遗存文旅区消费偏好的研究具有重要意义,一方面,有助于实现工业遗址的有效转换与利用,另一方面,弥补了当前工业遗存文旅区研究中对极端天气背景考虑不足的问题。本文以“7·31北京特大暴雨”为极端天气事件案例,选择北京市门头沟区“一线四矿”工业遗存文旅区为研究对象,采用概率比例抽样(PPS)和随机抽样相结合的方法进行了两次问卷调查,暴雨发生前的调查收回有效问卷964份,暴雨发生后的调查收回有效问卷1106份,经过信效度检验合格后,利用Robust回归、逐步回归和机制分析方法进行探究。研究表明:1)暴雨前,游客对“一线四矿”越了解、收费越合理、政策支持力度越大、交通便利程度越高,旅游偏好程度就越高;2)暴雨后,游客的了解程度、对收费标准和旅居质量的认知、交通困难度等因素都无法显著影响偏好,但文化程度会对旅游偏好产生显著正向影响;3)机制分析中,暴雨前价值感知与成本感知起到重要的机制作用,而暴雨后风险感知起到重要机制作用。基于此,建议政府部门加强对极端天气的预警和应急管理。工业遗存文旅区制定合理的收费标准,提升旅游设施和服务质量,针对不同教育水平和性格的游客提供个性化旅游服务,提高游客对工业遗存和生态环境保护的认知,促进实现工业遗存文旅区生态保护与经济发展的协同。Under extreme weather conditions,study on tourists consumption preference in industrial heritage resorts is of significance for effectively converting/using industrial heritage resorts,and for compensating the current insufficient research in industrial heritage resorts under extreme weather conditions.This paper,based on a case study on Mentougou’s“one-line-four-mines”industrial heritage resort,Beijing city,which had undergone an extreme storm on July 31 st,2023,conducts two questionnaires by means of probability proportional sampling(PPS)and random sampling,recovers 964 valid questionnaires before the storm and 1106 after.All questionnaires,verified through confidence tests,are analyzed via Robust regression,gradual regression and mechanism analysis.Prior to the storm,the tourists understand“one-line-four-mines”more,the charge is more appropriate,the policies are more supportive and the transportation is more convenient,the tourists have a higher touring preference.After the storm,tourists touring preference aren t largely influenced by their awareness,charge standards,and recognition of touring quality,impaired transportation,but outstandingly positive by their educational degrees.In mechanism analysis,recognition of values and costs plays a key mechanism before storm,and so does recognition of risks after the storm.This paper puts forward suggestions for governments on alerting and emergency response to extreme weather,for industrial heritage resorts on making appropriate charging standards,improving touring facilities and service quality,and supplying customized services for tourist with different educational backgrounds and personalities and increasing tourists awareness on industrial heritage and eco-environmental protection,aiming at promoting a cointegration between ecological protection and economic development in industrial heritage resorts.

关 键 词：极端天气 工业遗存文旅区 消费偏好 生态修复 生态产品价值实现 

分 类 号：F205[经济管理—国民经济]