基于具身理论下康养旅游高质量发展研究  

Research on the High Quality Development of Health and Wellness Tourism Based on Embodiment Theory

作　　者：康婷[1] KANG Ting(Sichuan Vocational College of Cultural Industries,Chengdu 610213,Sichuan)

机构地区：[1]四川文化产业职业学院,四川成都610213

出　　处：《攀枝花学院学报》2024年第6期19-29,共11页Journal of Panzhihua University

基　　金：中国攀西康养产业研究中心2023年度项目“基于具身理论下康养旅游高质量发展研究”(PXKY-YB-202316)。

摘　　要：随着经济的飞速发展,国民收入水平和生活质量的提高,旅游者的消费需求也越发旺盛,康养旅游从业者为适用消费不断上升的需求,应对康养旅游产品进行持续升级,康养旅游发展正面临着机遇与挑战。基于此,本文以具身理论为研究视角,以四川省攀枝花地区典型性康养旅游为调研对象,研究热点围绕康养旅游资源、康养旅游消费选择和康养旅游配套三方面进行数据分析,充分运用具身理论原理,从身体、认识、环境三个方面,对影响康养旅游产品体验质量的关键性因素进行浅析。研究中提出当下康养旅游市场供需双方都急需转型升级,供给侧需要改变融合模式来适应产业变革,需求侧则需要继续深挖康养客群的旅游偏好,以增强其消费吸引力。因此,在供给侧方面研究归纳出“林旅融合”“体旅融合”“农旅融合”“医旅融合”“文旅融合”等五种康养旅游模式,为其发展提供有效选择路径。在需求侧方面则应着力在康养旅游体验升级上,提升游客康养旅游的具身化体验质量,并对应提出可行性提升方法和建议,希望能够为我国康养旅游产业发展提供参考依据和价值。With the rapid economic growth and the improvement of national revenue and living standards,their consumption demand of tourism is becoming increasingly intense.Practitioners of health and wellness tourism are required to continuously upgrade their services to meet the rising demand,presenting both opportunities and challenges for the development of health and wellness tourism.Consequently,this paper adopts the embodiment theory as the research perspective and selects the representative health and wellness tourism in Panzhihua,Sichuan Province as the research object.The research focuses on analyzing data in three premises:resources,consumption choices,and supporting facilities of health and wellness tourism.Under the guiding principles of Embodied Theory,it explores the key factors influencing the experiential quality of services in health and wellness tourism from the perspectives of the body,cognition,and environment.The study proposes that both the supply and demand sides of the health and wellness tourism market require transformation and upgrading.The supply side has to change its integration models to adapt to industry changes,while the demand side has to further explore the travel preferences of travelers to enhance their appeal.Therefore,in terms of supply,the research summarizes five health and wellness tourism models:“Forest-Tourism Integration,”“Sports-Tourism Integration,”“Agriculture-Tourism Integration,”“Medical Care-Tourism Integration,”and“Culture-Tourism Integration,”providing effective development paths.On the demand side,efforts should focus on upgrading the embodiment experiences of health and wellness tourism,enhancing the quality of tourists’well-being,tourism experiences,and proposing feasible improvement methods and suggestions,aiming to provide reference and value for the development of wellness tourism industry in China.

关 键 词：康养旅游 具身理论 康养旅游模式 具身化体验 康养旅游设施 

分 类 号：R197.1[医药卫生—卫生事业管理]