乡村体育赛事项目化运作的困境:表象、缘由及应对  

Difficulties in the Project-based Operation of Rural Sports Events:Representations,Causes and Solutions

作　　者：李祥林 孙晋海[3] 曹莉 LI Xianglin;SUN Jinhai;CAO Li(College of Physical Education and Sports Science,Qufu Normal University,Qufu Shandong 273165;Shandong Provincial Institute of Rural Revitalization Sports,Qufu Shandong 273165;School of Physical Education,Shandong University,Jinan Shandong 250061;College of Physical Education,Shandong Normal University,Jinan Shandong 250358)

机构地区：[1]曲阜师范大学体育科学学院,山东曲阜273165 [2]山东省乡村振兴体育研究院,山东曲阜273165 [3]山东大学体育学院,山东济南250061 [4]山东师范大学体育学院,山东济南250358

出　　处：《成都体育学院学报》2024年第6期46-54,共9页Journal of Chengdu Sport University

基　　金：国家社会科学基金重点项目“体育产业向质量发展的制度阻滞与治理现代化研究”(20ATY003);山东省社科规划项目“新发展格局下山东省体育竞赛表演产业发展中政府行为效应研究”(22CTYJ04)。

摘　　要：文章运用文献资料、实地调研与专家访谈等方法,聚焦乡村体育赛事项目化运作中主体协调难、供需矛盾、落地与可持续发展难等困境表象及其产生缘由,提出从主体“利益分歧”到“上下共欲”形成合力、从注重赛事项目的“量”到注重赛事项目的“质”、从赛事项目与乡村发展“割裂”到“融合”等主要应对路径,以期促进乡村体育赛事项目能够健康、持续、高质量发展,进而更好地服务于乡村振兴、全民健身、健康中国、体育强国等发展战略。Using methods of literature review,field survey and expert interview,this paper focuses on the difficulties in the project-based operation of rural sports events,such as the coordination of stakeholders,supply-demand contradictions,and the challenges of implementation and sustainable development.Key solutions include transforming"diverse interests"into"shared goals"to form a united force,focusing on the"quality"rather than the"quantity"of sports events,and integrating sports with rural development instead of separating them.These solutions aim to promote the healthy,sustainable,and high-quality development of rural sports events,thereby better serving the strategies of rural revitalization,national fitness,healthy China,and leading sports nation.

关 键 词：乡村振兴 体育赛事 项目化运作 困境 

分 类 号：C80-051[社会学—统计学]