优秀文艺节目的媒介化传播与传承——以河南卫视为例  

The Mediated Communication and Transmission of Excellent Cultural Programs-A Case Study of HNTV Satellite Channel

作　　者：常帅武 许丽霞 徐佳钰 Chang Shuaiwu;Xu Lixia;Xu Jiayu(School of Media,Sichuan Conservatory of Music,Chengdu Sichuan 610500;School of Media and Communication,Shenzhen University,Shenzhen Guangdong 518060,China)

机构地区：[1]四川音乐学院传媒学院,四川成都610500 [2]深圳大学传播学院,广东深圳518060

出　　处：《河北科技师范学院学报（社会科学版）》2024年第4期58-63,90,共7页Journal of Hebei Normal University of Science & Technology(Social Sciences)

基　　金：安徽省高校哲学社会科学优秀青年项目“城市社区产权结构差异与治理共同体建设研究”(2022AH030003)。

摘　　要：以媒介学理论和再媒介化理论分析河南卫视文艺节目的成功之道,发现其通过“网娱+传统”创新性主题架构、“实景+AR”去中介化制作和“实景+AR”超媒介化传播吸引了行业内外的广泛关注,但是该类型节目再媒介化过程中存在数字媒介开始主导文化传播、文化象征在文艺节目中被滥用、短视频传播呈现同质化等问题。文艺节目创作者应当坚守初心使命,深入挖掘优秀传统文化内容、融合物质化媒介与新媒介技术、发挥文化行动者的地位,将传统文化的传播与传承落实到文艺节目的具体实践之中。Cultural programs of HNTV satellite channel are analyzed with the theory of medialogy and remediation,and the result shows that the innovative theme architecture of“online entertainment+tradition”,the immediacy production of“real scene+AR”and the hypermediacy communication of“real scene+AR”are the keys to its success,but problems exist in the process of remediation including cultural communication dominated by digital media,cultural symbols abused in cultural programs,and homogeneous short video communication.Excellent cultural programs should be adopted to excavate traditional cultural content,combine traditional materialized media with new media technology,and give full play to the status of cultural actors so as to disseminate traditional culture with cultural programs.

关 键 词：媒介学 河南卫视 文艺节目 再媒介化 技术 

分 类 号：G220[文化科学]