基于中视频平台的非遗数字化保护传承新路径  

Research on the New Path of ICH Digital Preservation and Inheritance Based on Mid-length Video Platforms

作　　者：申林[1] 闫昱 Shen Lin;Yan Yu(School of Journalism and Communication,Hebei Normal University,Shijiazhuang Hebei 050024,China)

机构地区：[1]河北师范大学新闻传播学院,河北石家庄050024

出　　处：《河北科技师范学院学报（社会科学版）》2024年第4期122-128,共7页Journal of Hebei Normal University of Science & Technology(Social Sciences)

基　　金：河北省社科基金项目“数字化赋能下南运河区域文化遗产保护传承新路径研究”(HB23YS032)。

摘　　要：中视频凭借精品化内容与高效信息获取,成为非遗数字化保护的重要媒介。基于中视频平台的非遗数字化保护传承新路径主要包括:一是强化优质内容,推动平台精品化;二是利用平台机制促进文化互动,深化公众非遗认知;三是融合媒介,加强保护机制,提升平台在非遗数字化中的效能。建立共享共存理念,顺应跨界合作趋势,确保非遗保护传承在数字化时代得以高质量推进。Mid-length videos have emerged as pivotal tools for the digital preservation of intangible cultural heritage(ICH),leveraging high-quality content and efficient information dissemination.Strategies include promoting platform excellence through quality content,fostering cultural interaction through platform mechanisms to enhance public understanding of ICH,and reinforcing protection mechanisms through media integration to boost mid-length video platforms'efficacy in ICH digitization.Embracing cross-sector collaboration and fostering a shared coexistence mindset are crucial for advancing ICH preservation and inheritance in the digital era.

关 键 词：文化数字化 中视频平台 非物质文化遗产 保护传承 媒介融合 

分 类 号：G206[文化科学—传播学]