“视觉转向”与中国现代怀旧思潮的发生学考察  

The“Visual Turn”and the Occurrence of Modern Nostalgia in China

作　　者：利柯瑾 张伟 LI Kejin;ZHANG Wei(College of Chinese Language and Culture,Guangdong University of Foreign Studies,Guangzhou 510420,Guangdong,China)

机构地区：[1]广东外语外贸大学中国语言文化学院,广东广州510420

出　　处：《韶关学院学报》2024年第10期88-94,共7页Journal of Shaoguan University

基　　金：教育部人文社会科学研究项目(22YJC751018)。

摘　　要：20世纪以来,随着传播和视觉技术的发展,视觉形式和体验愈发丰富并渗透到现代社会的文化生产、传播和接受活动的各方面之中,一个全方位的视觉文化时代已经来临。在现代社会视觉化表征愈发成熟之际,怀旧文化悄然兴起,现代怀旧在与视觉文化结合中,呈现出了形象体验性、传播互动性和虚拟想象性的特征,现代怀旧在视觉文化的介入下以丰富的表现形式充斥于人们的日常生活中。而在现代怀旧普泛化的背后是更为根源性的时代症候,商业运作下的视觉消费与怀旧工业更是反证了怀旧现象的归途,怀旧在以速度为表征的现代社会是现代人面临日常生存困境的救赎之径。Since the twentieth century,with the development of communication and visual technology,visual forms and experiences have become richer and richer and permeated all aspects of cultural production,dissemination,and reception in modern society,and an all-encompassing era of visual culture has arrived.While the visualization of modern society is becoming more and more mature,nostalgia culture is quietly emerging,and modern nostalgia,in combination with visual culture,presents the characteristics of image experience,communication interactivity and virtual imagination,and modern nostalgiafills people’sdaily life with rich forms of expression under the intervention of visual culture.Behind the generalization of modern nostalgia is a more rooted symptom of the times,and the visual consumption and nostalgia industry under the commercial operation is a proof of the return of the nostalgia phenomenon,and nostalgia is a path of salvation for the modern people who face the dilemma of daily existence in the modern society characterized by speed.

关 键 词：视觉 视觉转向 怀旧 消费 速度 

分 类 号：G206.3[文化科学—传播学]