河北段大运河影像的建构与传播策略研究  

Research on the Construction and Dissemination Strategies of the Image of the Hebei Section of the Grand Canal

作　　者：白晓清 李婷婷 郭晓月 BAI Xiaoqing;LI Tingting;GUO Xiaoyue(Department of Qiyue Media,Cangzhou Normal University,Cangzhou,Hebei 061001,China)

机构地区：[1]沧州师范学院齐越传媒学院,河北沧州061001

出　　处：《沧州师范学院学报》2024年第4期7-11,70,共6页Journal of Cangzhou Normal University

基　　金：2021-2022年度河北省社会科学基金项目“大运河(河北段)影像的建构与传播策略研究”,编号:HB21YS035。

摘　　要：大运河河北段因其原生态和完整性被称为大运河考古研究的“活化石”,孕育了燕赵文化、冀商文化、民间技艺文化等。目前大运河河北段影像建构和传播主要呈现作品多样态、介质多元化特点,内容体现为时间和空间两种主要方式,存在着创作主体各自为战,创作质量参差不齐,缺乏融合性传播效能等问题。可通过数字赋能以建构时间传播逻辑,创建场景以拓展影像传播场域,跨界融合以带动产业价值转化等策略提升大运河影像建构的质量和传播的效能,以此助力河北段大运河特色品牌创建,推动河北段大运河文化建设,扩大河北段大运河文化传播影响力。The Hebei section of the Grand Canal,renowned for its pristine condition and integrity,is regarded as a“living fossil”for archaeological research on the Grand Canal.It has nurtured cultural elements such as Yan and Zhao culture,Ji merchants'culture,and folk-art culture.At present, the image construction and dissemination of the Hebei section of the Grand Canal exhibit features such as diverse works and multifaceted mediums. The content mainly reflects two dimensions: time and space. However, issues persist, including isolated creative efforts by different creators, inconsistent quality of works and a lack of integrated dissemination efficiency. Strategies such as digital empowerment to construct a temporal dissemination logic, scenario creation to expand the spatial dissemination scope and cross-sector integration to enhance industrial value transformation can be employed to improve the quality of image construction and dissemination efficiency. These efforts aim to contribute to the creation of a distinctive brand for the Hebei section of the Grand Canal, promote its cultural development, and expand the influence of its cultural dissemination.

关 键 词：河北段大运河 影像建构 影像传播 策略 

分 类 号：G20[文化科学—传播学]