日本实体书店阅读支援策略的创新与实践  

Innovations and Practices of the Reading-Services-Tactics Adopted by Japanese Physical Bookstores

作　　者：吴琼 刘晓明 包雪珍 WU Qiong;LIU Xiao-ming;BAO Xue-zhen(School of Languages and Media,Anhui University of Finance and Economics,Bengbu Anhui 233000,China)

机构地区：[1]安徽财经大学文学院,安徽蚌埠233030

出　　处：《齐齐哈尔大学学报（哲学社会科学版）》2024年第12期117-120,132,共5页Journal of Qiqihar University(Philosophy & Social Science Edition)

基　　金：安徽高校人文社会科学研究重点项目:“小岗精神”媒介建构与传播(1978-2018)(SK2021A0257);安徽省教育厅“六卓越一拔尖”项目:卓越财经新闻人才培养创新计划(2022zybj005);安徽省教学质量与教学改革工程项目:广告学专业卓越新闻传播人才培养创新项目(2020zyrc008);安徽财经大学科研项目:《颜氏家训》‘人格美学’当代传承与应用探赜(ACKYC21080)。

摘　　要：网络社会,日本社会曾经引以为傲的阅读景观高亮不再,取而代之的则是“远离阅读”。为吸引读者回到阅读,日本实体书店盈利的同时不忘阅读关照与现实关怀,以人文精神为内驱,以读者为中心,从价格惠民、渠道扩展、场景“智造”与延伸、新技术引入与应用等方面进行阅读支援策略创新与实践,与读者价值共创,对阅读景观重回高亮之姿进献不凡。The looming of cyber society is rendering the traditional paramount reading style diluted,bringing“estranging reading”to the fore in Japan.To divert readers back,physical bookstores strive to combine profitability with reading appreciation and realistic solicitude,which is humanism-oriented and readers-centered,involving favorable pricing,expanded media,e-based reading landscape and extensions,in addition to the introduction and application of new technologies.Consequently,a full set of reading-assisting tactics are established and practiced,helping to co-create value with readers,and contributing to the renascence of classic reading paradigm.

关 键 词：实体书店 回到阅读 阅读支援 人文精神 

分 类 号：G239[文化科学]