中国传统吉祥图案的IP形象设计开发策略研究  

Research on the Development Strategy of IP Image Design for Traditional Chinese Auspicious Patterns

作　　者：李香卓 LI Xiang-zhuo(School of Media and Design Arts,Wenzhou Business College,Wenzhou Zhejiang 325000,China)

机构地区：[1]温州商学院传媒与设计艺术学院,浙江温州325000

出　　处：《齐齐哈尔大学学报（哲学社会科学版）》2024年第12期124-127,共4页Journal of Qiqihar University(Philosophy & Social Science Edition)

基　　金：温州商学院2023年度教学建设与改革项目:《装饰图案与制作》线上线下混合式教学课程建设(2023kcjs03)。

摘　　要：在推动中华优秀传统文化创造性转化的背景下,中国传统吉祥图案的IP形象设计开发,不仅是知识文化的涵化,也是商业的制造营销推广的重要途径。当前,中国传统吉祥图案的IP形象设计的创新力、产业化和美誉度都无法适应时代发展需要,IP形象设计开发要凸显主体性内涵,坚持原创为先,构建协同运作体系,利用全媒体多平台纵深推广,实现文化自信和经济社会效应的双赢。In the context of promoting the creative transformation of excellent traditional Chinese culture,the development of IP image design for traditional Chinese auspicious patterns not only serves as a means of cultural acculturation but also represents an important avenue for commercial manufacturing and marketing promotion.Currently,the innovation,industrialization,and reputation of IP image design for traditional Chinese auspicious patterns are unable to meet the demands of the times.The development of IP image design should highlight the subjective connotations,prioritize originality,establish a collaborative operation system,and leverage full-media multi-platform in-depth promotion to achieve a win-win situation of cultural self-confidence and economic-social effects.

关 键 词：中国 吉祥图案 IP形象设计 

分 类 号：J524[艺术—艺术设计]