从“蓄力”到“以城之名”:CBA赛季口号的演变与文化内涵研究  

From“Gathering Momentum”to“In the Name of the City”:The Evolution of CBA Slogans and the Spirit of the Times

作　　者：王强 陈志强 WANG Qiang;CHEN Zhi-qiang(School of Physical Education,Kashi University,Kashi 844000,Xinjiang,China)

机构地区：[1]喀什大学体育学院,新疆喀什844000

出　　处：《喀什大学学报》2024年第6期90-93,共4页Journal of Kashi University

摘　　要：在符号学视角下,对中国男子篮球职业联赛(CBA)2009—2024赛季口号进行深入分析.结果表明,CBA赛季口号不断演变的轨迹,映射出我国篮球文化的时代变迁,从早期强调汇聚精神力量的“蓄力”,到倡导个体与城市互融的“当燃由我”及“以城之名”,不同赛季的口号凸显了所处时段的文化特征及联赛发展目标.CBA赛季口号作为篮球运动与文化符号之间的桥梁,传递了竞技精神,引领了赛季风向,作为一种具有文化指涉性的传播媒介,在社会变迁和篮球文化的互动中发挥着积极作用.From the perspective of semiotics,an in—depth analysis is conducted on the slogans of each season of the Chinese Men’s Basketball Professional League(CBA)from 2009 to 2024.The study suggests that the evolving trajectory of CBA season slogans reflects the transformation of basketball culture over time in our country.The shift from the early slogans focusing on“gathering spiritual strength”to later ones advocating the integration of individuals with the city,such as“Ignition Starts with Me”and“In the Name of the City,”highlights the cultural characteristics and developmental aims of the league during different periods.Acting as a bridge between the sport of basketball and cultural symbols,the CBA season slogans have conveyed a spirit of competition,set the tone for the season,and played a positive role as a culturally referential medium of communication amidst social changes and the interplay with basketball culture.

关 键 词：CBA 体育口号 符号学 体育文化 

分 类 号：G80-054[文化科学—运动人体科学]